Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC

1. Lynda - Google Website Optimizer Essential Training/14 Advanced Techniques/1404 Case study Bonobos.mov68.11MB
2. Lynda - Google Website Optimizer Essential Training/04 Classifying Website Optimizer/0403 Using the adaptive model (auto-pruning).mov38.49MB
3. Lynda - Google Website Optimizer Essential Training/15 Non-Pageview Goals and Conditional Testing/1502 Seeing results in the case study.mov35.87MB
4. Lynda - Google Website Optimizer Essential Training/07 Estimating Sample Size/0703 General rules and tools to use.mov34.7MB
5. Lynda - Google Website Optimizer Essential Training/05 Testing Types/0505 Testing progression and when to use what.mov27.73MB
6. Lynda - Google Website Optimizer Essential Training/05 Testing Types/0501 Sequential (and its flaws).mov26.16MB
7. Lynda - Google Website Optimizer Essential Training/08 The Basics of Website Optimizer/0805 Does it hurt my SEO.mov25.82MB
8. Lynda - Google Website Optimizer Essential Training/07 Estimating Sample Size/0702 Factors that influence sample size.mov23.1MB
9. Lynda - Google Website Optimizer Essential Training/03 Selling Testing in the Organization/0302 Testing as a culture.mov21.92MB
10. Lynda - Google Website Optimizer Essential Training/03 Selling Testing in the Organization/0301 Positioning testing in your organization.mov21.73MB
11. Lynda - Google Website Optimizer Essential Training/16 Testing Across Sub- and Top-Level Domains/1603 Goal abstraction.mov21.18MB
12. Lynda - Google Website Optimizer Essential Training/09 Building Real Tests/0902 Running a multivariate test (demo).mov20.61MB
13. Lynda - Google Website Optimizer Essential Training/11 Validation and Follow-Up/1101 Wait, wait, wait.mov19.75MB
14. Lynda - Google Website Optimizer Essential Training/01 Introduction to Conversion Testing/0101 The history of conversion testing.mov18.04MB
15. Lynda - Google Website Optimizer Essential Training/02 Post-Click Optimization/0204 Who should we listen to.mov17.19MB
16. Lynda - Google Website Optimizer Essential Training/02 Post-Click Optimization/0203 Learning the economics of testing.mov16.77MB
17. Lynda - Google Website Optimizer Essential Training/02 Post-Click Optimization/0201 Learning the conversion lifecycle.mov16.66MB
18. Lynda - Pay Per Click Fundamentals/08_03-installing_tracking.mp416.54MB
19. Lynda - Google Website Optimizer Essential Training/09 Building Real Tests/0901 Running an A B test (demo).mov16.51MB
20. Lynda - Google Website Optimizer Essential Training/13 Website Optimizer with Google Analytics/1301 Why do we integrate with Google Analytics.mov16.46MB
21. Lynda - Pay Per Click Fundamentals/07_01-google_display.mp415.97MB
22. Lynda - Google Website Optimizer Essential Training/07 Estimating Sample Size/0704 Website Optimizer's physical limitations.mov14.79MB
23. Lynda - Pay Per Click Fundamentals/03_01-howto.mp414.53MB
24. Lynda - Pay Per Click Fundamentals/02_02-creating_bing.mp413.96MB
25. Lynda - Google Website Optimizer Essential Training/14 Advanced Techniques/1403 Handling dependent sections.mov13.55MB
26. Lynda - Pay Per Click Fundamentals/08_04-troubleshooting.mp412.42MB
27. Lynda - Pay Per Click Fundamentals/04_02-selecting.mp412.39MB
28. Lynda - Pay Per Click Fundamentals/02_01-creating_adwords.mp412.29MB
29. Lynda - Google Website Optimizer Essential Training/01 Introduction to Conversion Testing/0102 Testing in other mediums.mov11.44MB
30. Lynda - Pay Per Click Fundamentals/09_03-tips_tools.mp411.39MB
31. Lynda - Pay Per Click Fundamentals/05_01-good_ad.mp411.12MB
32. Lynda - Google Website Optimizer Essential Training/10 Reading Reports/1002 Working with the Variations Combinations tab (A B and multivariate testing) .mov10.71MB
33. Lynda - Pay Per Click Fundamentals/00_01-welcome.mp49.97MB
34. Lynda - Google Website Optimizer Essential Training/12 Advanced Page Validation/1201 Situations where page validation fails.mov9.92MB
35. Lynda - Pay Per Click Fundamentals/07_03-bingContent.mp49.81MB
36. Lynda - Pay Per Click Fundamentals/03_02-geographic.mp49.79MB
37. Lynda - Google Website Optimizer Essential Training/02 Post-Click Optimization/0202 Understanding the anatomy of a split test.mov9.69MB
38. Lynda - Pay Per Click Fundamentals/04_01-researching.mp49.58MB
39. Lynda - Pay Per Click Fundamentals/08_02-interpreting.mp49.07MB
40. Lynda - Google Website Optimizer Essential Training/13 Website Optimizer with Google Analytics/1302 Integrating Analytics with A B tests.mov9.01MB
41. Lynda - Pay Per Click Fundamentals/08_01-reviewing_metrics.mp48.82MB
42. Lynda - Google Website Optimizer Essential Training/00 Introduction/0001 Welcome.mov8.81MB
43. Lynda - Google Website Optimizer Essential Training/08 The Basics of Website Optimizer/0806 Does it hurt my quality score.mov8.7MB
44. Lynda - Pay Per Click Fundamentals/05_02-compelling.mp48.55MB
45. Lynda - Pay Per Click Fundamentals/04_03-match_types.mp48.11MB
46. Lynda - Google Website Optimizer Essential Training/08 The Basics of Website Optimizer/0804 Creating an account.mov7.97MB
47. Lynda - Pay Per Click Fundamentals/06_02-google_qs.mp47.59MB
48. Lynda - Google Website Optimizer Essential Training/06 Identifying Test Pages/0602 Finding a losing page.mov7.46MB
49. Lynda - Pay Per Click Fundamentals/07_02-search_partner.mp46.67MB
50. Lynda - Google Website Optimizer Essential Training/12 Advanced Page Validation/1202 Reviewing alternatives with Website Optimizer.mov6.45MB
51. Lynda - Pay Per Click Fundamentals/06_01-what_qs.mp46.37MB
52. Lynda - Pay Per Click Fundamentals/03_04-adding_ad.mp46.35MB
53. Lynda - Pay Per Click Fundamentals/05_04-dynamic.mp46.19MB
54. Lynda - Google Website Optimizer Essential Training/06 Identifying Test Pages/0603 Finding a popular page.mov6.01MB
55. Lynda - Google Website Optimizer Essential Training/10 Reading Reports/1001 Defining basic report elements.mov6MB
56. Lynda - Google Website Optimizer Essential Training/13 Website Optimizer with Google Analytics/1303 Integrating multivariate tests with Analytics.mov5.99MB
57. Lynda - Pay Per Click Fundamentals/03_03-setting_budget.mp45.82MB
58. Lynda - Google Website Optimizer Essential Training/17 The Website Optimizer Provisioning API/1701 Overview and resources for more information.mov5.72MB
59. Lynda - Google Website Optimizer Essential Training/10 Reading Reports/1003 Working with the Page Sections tab (multivariate testing).mov5.54MB
60. Lynda - Pay Per Click Fundamentals/09_02-bingeditor.mp45.34MB
61. Lynda - Pay Per Click Fundamentals/04_04-negative.mp45.31MB
62. Lynda - Pay Per Click Fundamentals/01_02-understanding.mp45.04MB
63. Lynda - Pay Per Click Fundamentals/01_04-things.mp44.89MB
64. Lynda - Pay Per Click Fundamentals/06_03-bing_qs.mp44.87MB
65. Lynda - Google Website Optimizer Essential Training/04 Classifying Website Optimizer/0402 Setting the design of experiments.mov4.61MB
66. Lynda - Pay Per Click Fundamentals/09_01-adwords.mp44.59MB
67. Lynda - Google Website Optimizer Essential Training/13 Website Optimizer with Google Analytics/1304 Case study Catalogs.com.mov4.26MB
68. Lynda - Google Website Optimizer Essential Training/10 Reading Reports/1007 Choosing a winner with estimated conversion rates.mov4MB
69. Lynda - Pay Per Click Fundamentals/05_03-testing.mp43.98MB
70. Lynda - Google Website Optimizer Essential Training/06 Identifying Test Pages/0605 Using visual analytics.mov3.95MB
71. Lynda - Pay Per Click Fundamentals/01_03-pros.mp43.9MB
72. Lynda - Google Website Optimizer Essential Training/15 Non-Pageview Goals and Conditional Testing/1501 Conditional conversion tracking.mov3.85MB
73. Lynda - Google Website Optimizer Essential Training/10 Reading Reports/1006 Working with over time charts.mov3.34MB
74. Lynda - Pay Per Click Fundamentals/01_01-whatis.mp43.33MB
75. Lynda - Google Website Optimizer Essential Training/16 Testing Across Sub- and Top-Level Domains/1602 Updating Website Optimizer code (x-top-level domain).mov3.24MB
76. Lynda - Google Website Optimizer Essential Training/06 Identifying Test Pages/0606 Using form analytics.mov3.2MB
77. Lynda - Pay Per Click Fundamentals/02_03-structure.mp43.09MB
78. Lynda - Google Website Optimizer Essential Training/04 Classifying Website Optimizer/0401 Understanding architecture types.mov2.92MB
79. Lynda - Google Website Optimizer Essential Training/16 Testing Across Sub- and Top-Level Domains/1601 Updating Website Optimizer code (x-subdomain).mov2.67MB
80. Lynda - Google Website Optimizer Essential Training/11 Validation and Follow-Up/1103 Working with other tools for additional analysis.mov2.45MB
81. Lynda - Google Website Optimizer Essential Training/10 Reading Reports/1004 Exporting options (PDF, XML, CSV, TSV, print).mov2.28MB
82. Lynda - Google Website Optimizer Essential Training/14 Advanced Techniques/1402 Site-wide concept testing.mov2.24MB
83. Lynda - Google Website Optimizer Essential Training/06 Identifying Test Pages/0604 Finding a high-value conversion.mov2.2MB
84. Lynda - Google Website Optimizer Essential Training/10 Reading Reports/1005 Understanding general UI features.mov2.18MB
85. Lynda - Google Website Optimizer Essential Training/11 Validation and Follow-Up/1102 Running follow-up experiments with Website Optimizer.mov2.07MB
86. Lynda - Google Website Optimizer Essential Training/05 Testing Types/0503 Using multivariate testing.mov2.06MB
87. Lynda - Google Website Optimizer Essential Training/14 Advanced Techniques/1401 Testing with multiple pages.mov1.94MB
88. Lynda - Google Website Optimizer Essential Training/08 The Basics of Website Optimizer/0802 Why it shouldn't match your analytics numbers.mov1.82MB
89. Lynda - Google Website Optimizer Essential Training/08 The Basics of Website Optimizer/0801 Understanding what Website Optimizer does.mov1.81MB
90. Lynda - Google Website Optimizer Essential Training/06 Identifying Test Pages/0601 Finding weak points with web analytics.mov1.71MB
91. Lynda - Pay Per Click Fundamentals/10_01-nextsteps.mp41.7MB
92. Lynda - Google Website Optimizer Essential Training/15 Non-Pageview Goals and Conditional Testing/1503 Conditional testing.mov1.67MB
93. Lynda - Google Website Optimizer Essential Training/08 The Basics of Website Optimizer/0803 Learning what Website Optimizer doesn't do.mov1.44MB
94. Lynda - Google Website Optimizer Essential Training/05 Testing Types/0504 Using split-path testing.mov1.44MB
95. Lynda - Google Website Optimizer Essential Training/12 Advanced Page Validation/1203 Previewing outside the Preview tool.mov1.4MB
96. Lynda - Google Website Optimizer Essential Training/05 Testing Types/0502 Understanding A B N testing.mov1.29MB
97. Lynda - Google Website Optimizer Essential Training/07 Estimating Sample Size/0701 Understanding sample size.mov1.19MB
98. Lynda - Google Website Optimizer Essential Training/18 Conclusion/1801 Goodbye.mov1.14MB