Lynda Logo Development Identity Design and Discovery

1. 1.Introduction/01.Welcome.mp438.69MB
2. 1.Introduction/02.What to know.mp412.26MB
3. 2.1. Understanding the Why/03.The breadth of brand impact.mp425.06MB
4. 2.1. Understanding the Why/04.The value of preparation and research.mp412.39MB
5. 3.2. Understanding Client Motivation/05.New ownership.mp411.05MB
6. 3.2. Understanding Client Motivation/06.New leadership.mp46.67MB
7. 3.2. Understanding Client Motivation/07.Product shift.mp49.75MB
8. 3.2. Understanding Client Motivation/08.Ethos shift.mp411.94MB
9. 3.2. Understanding Client Motivation/09.Course correction.mp413.33MB
10. 4.3. Understanding the Client's Business/10.Who you should ask.mp437.29MB
11. 4.3. Understanding the Client's Business/11.What should you ask.mp415.92MB
12. 4.3. Understanding the Client's Business/12.Three tips for good questioning.mp44.78MB
13. 5.4. Discovering Business Personalities/13.Brand personality.mp415.19MB
14. 5.4. Discovering Business Personalities/14.The big five.mp415.56MB
15. 5.4. Discovering Business Personalities/15.Finding your blend.mp413.47MB
16. 6.5. Research and Discovery/16.Self-immersion.mp417.79MB
17. 6.5. Research and Discovery/17.Meeting prep.mp413.85MB
18. 6.5. Research and Discovery/18.Identifying customers.mp416.5MB
19. 6.5. Research and Discovery/19.Visual discovery.mp415.32MB
20. 7.6. Competitive Analysis/20.Identifying competitors - Logos and visual brands.mp421.74MB
21. 7.6. Competitive Analysis/21.Identifying competitors - Visual assets.mp425.54MB
22. 8.7. The Design Brief/22.Crafting your design roadmap.mp431.7MB
23. 9.Conclusion/23.Next steps.mp432.94MB