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ConversionXL - Conversion Optimization

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视频 2022-1-6 15:09 2024-10-25 23:55 155 20.33 GB 245
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ConversionXL - Conversion Optimization

文件列表
  1. Elitcamp 2016/01. Craig Sullivan – Round Up/Craig Sullivan – Round Up.mp4352.62MB
  2. Elitcamp 2016/02. From Zero to In-House Optimisation Superstars – Thomas Barker/From Zero to In-House Optimisation Superstars – Thomas Barker.mp4469.58MB
  3. Elitcamp 2016/03. From Street Musician to Rockstar How We Train the Next-gen of Growth Rockstars – David Arnoux/From Street Musician to Rockstar How We Train the Next-gen of Growth Rockstars – David Arnoux.mp4177.96MB
  4. Elitcamp 2016/04. From Hand to Hand Combat to a Bond Villain – How You Evolve as a Marketer – Andrus Purde/From Hand to Hand Combat to a Bond Villain – How You Evolve as a Marketer – Andrus Purde.mp4417.36MB
  5. Elitcamp 2016/05. Strategic And Tactical Implementation And Analysis Techniques – Yehoshua Coren/Strategic And Tactical Implementation And Analysis Techniques – Yehoshua Coren.mp4198.18MB
  6. Elitcamp 2016/06. How Top Marketers Are Using Google Tag Manager to Improve Their Sales & Leads – Chris Mercer/How Top Marketers Are Using Google Tag Manager to Improve Their Sales & Leads – Chris Mercer.mp4232.66MB
  7. Elitcamp 2016/07. Optimization for Content Sites – Martijn Scheijbeler/Optimization for Content Sites – Martijn Scheijbeler.mp4314.13MB
  8. Elitcamp 2016/08. How To Compete Against The Big Ones (Zalando, IKEA etc) in the World of E-commerce – Mogens Møller/How To Compete Against The Big Ones (Zalando, IKEA etc) in the World of E-commerce – Mogens Møller.mp4287.32MB
  9. Elitcamp 2016/09. The PPC Thermometer – Why You Should Care About Ice Cubes & Lava – Johnathan Dane/The PPC Thermometer – Why You Should Care About Ice Cubes & Lava – Johnathan Dane.mp4164.16MB
  10. Elitcamp 2016/10. CRO with Video Tips, Tricks and Tactics – Phil Nottingham/CRO with Video Tips, Tricks and Tactics – Phil Nottingham.mp4254.66MB
  11. Elitcamp 2016/11. Nobody Pays the Bills in “Social Shares” – Content Marketing That Delivers Tangible Value – Stacey MacNaught/10 Elite Camp - Stacey MacNaught - Content Marketing With Tangible Value from Peep Laja.mp4205.65MB
  12. Elitcamp 2016/12. Product == People – Nilan Peiris/Product == People – Nilan Peiris.mp4163.12MB
  13. Elitcamp 2016/13. Fresh Out of The Oven – Peep Laja/Fresh Out of The Oven – Peep Laja.mp4277.23MB
  14. Elitcamp 2016/14. Taking Your Customers on a Journey That Matches Their Expectations – Marie Polli/07 Elite Camp - Marie Polli - Meeting Customer Expectations from Peep Laja.mp4209.02MB
  15. Elitcamp 2016/16. The Growth Canvas What You Should Really Copy from Amazon – André Morys/The Growth Canvas What You Should Really Copy from Amazon – André Morys.mp4261.51MB
  16. Elitcamp 2016/17. The Science of Screenwriting for Online Marketers and Copywriters – Amy Harrisson/The Science of Screenwriting for Online Marketers and Copywriters – Amy Harrisson.mp4240.31MB
  17. Elitcamp 2016/18. Master the Moment of Decision Using Applied Neuroscience Methods for Measuring Attention, Emotion & Memory – Karsten Lund/03 Elite Camp - Karsten Lund - Master the Moment of Decision from Peep Laja.mp4272.84MB
  18. Elitcamp 2016/19. How to Make Sure Your New Website Won’t be a Failure – Karl Gilis/02 Elite Camp - Karl Gilis - How to make sure your new website wont be a failure from Pe.mp4280.64MB
  19. Elitcamp 2016/20. Opening keynote Tackling the Global Pandemic That is Bullshit Optimisation – Paul Rouke/01 Elite Camp - Paul Rouke - Tackling The Global Pandemic from Peep Laja.mp4462.78MB
  20. Track 1 - Foundations/01. CRO Foundations/01. Big Picture/Big Picture.mp417.98MB
  21. Track 1 - Foundations/01. CRO Foundations/02. Mindset of the Optimizer/Mindset of the Optimizer.mp425.89MB
  22. Track 1 - Foundations/01. CRO Foundations/03. Lean Startup Methodology Connection/Lean Startup Methodology Connection.mp410.56MB
  23. Track 1 - Foundations/01. CRO Foundations/04. Typical CRO Process/Typical CRO Process.mp449.34MB
  24. Track 1 - Foundations/01. CRO Foundations/05. Hierarchy of Conversions/Hierarchy of Conversions.mp417.13MB
  25. Track 1 - Foundations/01. CRO Foundations/06. Conversion Rate 101/Conversion Rate 101.mp414.5MB
  26. Track 1 - Foundations/02. Best Practice/07. Principles of Persuasive Design/Principles of Persuasive Design.mp4173.06MB
  27. Track 1 - Foundations/03. Conversion Copywriting/01. Value Propositions/Value Propositions.mp466.76MB
  28. Track 1 - Foundations/03. Conversion Copywriting/02. How to Review and Improve Copy/How to Review and Improve Copy.mp435.05MB
  29. Track 1 - Foundations/03. Conversion Copywriting/04. Using video/Using video.mp422.62MB
  30. Track 1 - Foundations/03. Conversion Copywriting/05. Joel Harvey on Copy Optimization/Joel Harvey on Copy Optimization.mp4178.67MB
  31. Track 1 - Foundations/05. Principles of Persuasive Design/Principles of Persuasive Design.mp4173.06MB
  32. Track 1 - Foundations/06. Opportunity by Design/01. Uncovering Opportunities/Uncovering Opportunities.mp429.4MB
  33. Track 1 - Foundations/06. Opportunity by Design/02. Empathize/Empathize.mp421.9MB
  34. Track 1 - Foundations/06. Opportunity by Design/03. Define/Define.mp425.96MB
  35. Track 1 - Foundations/06. Opportunity by Design/04. Ideate/Ideate.mp460.66MB
  36. Track 1 - Foundations/06. Opportunity by Design/05. Prototype/Prototype.mp432.97MB
  37. Track 1 - Foundations/06. Opportunity by Design/06. Test/Test.mp432.25MB
  38. Track 1 - Foundations/07. People and Psychology/01. Cialdini’s 6 Principles of Persuasion/Cialdini’s 6 Principles of Persuasion.mp462.99MB
  39. Track 1 - Foundations/07. People and Psychology/02. Fogg Behavior Model/Fogg Behavior Model.mp427.3MB
  40. Track 1 - Foundations/07. People and Psychology/03. Lessons from Neuromarketing/Is There a Buy Button Inside the Brain- Patrick Renvoise at TEDxBend.mp486.49MB
  41. Track 1 - Foundations/07. People and Psychology/05. The Importance of Emotions and Persuasion (w case studies)/The Importance of Emotions and Persuasion (w case studies).mp4100.62MB
  42. Track 1 - Foundations/08. Social Proof/01. What is Social Proof/What is Social Proof.mp416.23MB
  43. Track 1 - Foundations/08. Social Proof/02. Writing Case Studies & Testimonials/2 - Writing Case Studies & Testimonials from Peep Laja.mp433.35MB
  44. Track 1 - Foundations/08. Social Proof/03. Conducting Customer Interviews/3 - Conducting Customer Interviews from Peep Laja.mp433.19MB
  45. Track 1 - Foundations/08. Social Proof/03. Conducting Customer Interviews/Conducting Customer Interviews.mp433.19MB
  46. Track 1 - Foundations/08. Social Proof/04. Where to Include Social Proof/4 - Where to put social proof from Peep Laja.mp428.74MB
  47. Track 1 - Foundations/08. Social Proof/05. Action vs Preference/Action vs Preference.mp421.92MB
  48. Track 1 - Foundations/08. Social Proof/06. Negative Social Proof/Negative Social Proof.mp421.92MB
  49. Track 1 - Foundations/08. Social Proof/07. Common Mistakes in Including Social Proof/Common Mistakes in Including Social Proof.mp434.76MB
  50. Track 1 - Foundations/08. Social Proof/08. How to Keep Social Proof Fresh/How to Keep Social Proof Fresh.mp449.18MB
  51. Track 1 - Foundations/09. The Persuasion Slide/01. Why Market to the Brain/Why Market to the Brain.mp427.43MB
  52. Track 1 - Foundations/09. The Persuasion Slide/02. Persuasion Psychology A Brief Introduction/Persuasion Psychology A Brief Introduction.mp439.4MB
  53. Track 1 - Foundations/09. The Persuasion Slide/03. The Persuasion Slide/The Persuasion Slide.mp418.89MB
  54. Track 1 - Foundations/09. The Persuasion Slide/04. Gravity/Gravity.mp417.38MB
  55. Track 1 - Foundations/09. The Persuasion Slide/05. Nudge/Nudge.mp430.01MB
  56. Track 1 - Foundations/09. The Persuasion Slide/06. The Angle Conscious Motivation/The Angle Conscious Motivation.mp436.76MB
  57. Track 1 - Foundations/09. The Persuasion Slide/07. Angle Non-Conscious Motivation/Angle Non-Conscious Motivation.mp441.13MB
  58. Track 1 - Foundations/09. The Persuasion Slide/08. Friction Real Difficulty/Friction Real Difficulty.mp426.7MB
  59. Track 1 - Foundations/09. The Persuasion Slide/09. Friction Imaginary Friction & Cognitive Fluency/Friction Imaginary Friction & Cognitive Fluency.mp421.79MB
  60. Track 1 - Foundations/09. The Persuasion Slide/10. Build Your Slide/Build Your Slide.mp413.32MB
  61. Track 1 - Foundations/09. The Persuasion Slide/The Persuasion Slide.mp416.94MB
  62. Track 1 - Foundations/10. Developing & Testing an Emotional Content Strategy/01. What is Emotional Targeting/What is Emotional Targeting.mp441.66MB
  63. Track 1 - Foundations/10. Developing & Testing an Emotional Content Strategy/02. Emotional Targeting for Mobile/Emotional Targeting for Mobile.mp431.15MB
  64. Track 1 - Foundations/10. Developing & Testing an Emotional Content Strategy/03. Step 1 Emotional Competitor Analysis/3 - Framework for an Emotional Content Strategy from Peep Laja.mp441.82MB
  65. Track 1 - Foundations/10. Developing & Testing an Emotional Content Strategy/04. Step 2 Emotional SWOT Test/Step 2 Emotional SWOT Test.mp422.98MB
  66. Track 1 - Foundations/10. Developing & Testing an Emotional Content Strategy/05. Step 3 Emotional Content Strategy/Step 3 Emotional Content Strategy.mp420.57MB
  67. Track 1 - Foundations/10. Developing & Testing an Emotional Content Strategy/06. Step 4 Testing/Step 4 Testing.mp441.69MB
  68. Track 1 - Foundations/10. Developing & Testing an Emotional Content Strategy/07. Case Study/Case Study.mp448.46MB
  69. Track 1 - Foundations/10. Developing & Testing an Emotional Content Strategy/08. Case Study #2/Case Study #2.mp440.88MB
  70. Track 1 - Foundations/10. Developing & Testing an Emotional Content Strategy/Intro.mp410.8MB
  71. Track 1 - Foundations/11. Influence & Interactive Design/01. Desired Outcomes Overview/Desired Outcomes Overview.mp467.28MB
  72. Track 1 - Foundations/11. Influence & Interactive Design/02. Design Principles Overview/Design Principles Overview.mp420.95MB
  73. Track 1 - Foundations/11. Influence & Interactive Design/03. Directing Attention/Directing Attention.mp420.75MB
  74. Track 1 - Foundations/11. Influence & Interactive Design/04. Educating Customers/Educating Customers.mp433.66MB
  75. Track 1 - Foundations/11. Influence & Interactive Design/05. Evoking Emotion/Evoking Emotion.mp470.6MB
  76. Track 1 - Foundations/11. Influence & Interactive Design/06. Decision Making/Decision Making.mp452.17MB
  77. Track 1 - Foundations/11. Influence & Interactive Design/07. Trust & Credibility/Trust & Credibility.mp439.88MB
  78. Track 1 - Foundations/11. Influence & Interactive Design/08. Creating a Path/Creating a Path_files/cart-fragments.js2.34KB
  79. Track 1 - Foundations/11. Influence & Interactive Design/08. Creating a Path/Creating a Path_files/fbevents.js22.08KB
  80. Track 1 - Foundations/11. Influence & Interactive Design/09. Re-Engaging Customers/Re-Engaging Customers.mp453.75MB
  81. Track 1 - Foundations/11. Influence & Interactive Design/09. Re-Engaging Customers/Re-Engaging Customers_files/cart-fragments.js2.34KB
  82. Track 1 - Foundations/11. Influence & Interactive Design/09. Re-Engaging Customers/Re-Engaging Customers_files/fbevents.js22.08KB
  83. Track 1 - Foundations/11. Influence & Interactive Design/Intro.mp411.36MB
  84. Track 1 - Foundations/12. Data-Driven Attribution/01. What is Attribution/What is Attribution.mp434.01MB
  85. Track 1 - Foundations/12. Data-Driven Attribution/02. Models & Methodologies Rules Based/Models & Methodologies Rules Based.mp420.11MB
  86. Track 1 - Foundations/12. Data-Driven Attribution/03. Models & Methodologies Data Driven Algorithmic/Models & Methodologies Data Driven Algorithmic.mp434.05MB
  87. Track 1 - Foundations/12. Data-Driven Attribution/04. What Do These Methodologies Mean for Me/What Do These Methodologies Mean for Me.mp425.73MB
  88. Track 1 - Foundations/12. Data-Driven Attribution/05. Analyzing Cross-Channel Lift/Analyzing Cross-Channel Lift.mp425.58MB
  89. Track 1 - Foundations/12. Data-Driven Attribution/06. TV Attribution/TV Attribution.mp437.07MB
  90. Track 1 - Foundations/12. Data-Driven Attribution/07. Which Solution Works for Your Business/Which Solution Works for Your Business.mp461.26MB
  91. Track 1 - Foundations/12. Data-Driven Attribution/Intro.mp47.82MB
  92. Track 1 - Foundations/13. Messaging Strategy in Public Relations/01. What PR Is and Isn’t/What PR Is and Isn’t.mp426.79MB
  93. Track 1 - Foundations/13. Messaging Strategy in Public Relations/02. Goal Setting and Attribution/Goal Setting and Attribution.mp431.5MB
  94. Track 1 - Foundations/13. Messaging Strategy in Public Relations/03. Defining Your Audience/Defining Your Audience.mp425.67MB
  95. Track 1 - Foundations/13. Messaging Strategy in Public Relations/04. Writing and Editing/Writing and Editing.mp444.27MB
  96. Track 1 - Foundations/13. Messaging Strategy in Public Relations/05. Pitching Traditional Media/Pitching Traditional Media.mp423.37MB
  97. Track 1 - Foundations/13. Messaging Strategy in Public Relations/06. Pitching Bloggers/Pitching Bloggers.mp440.29MB
  98. Track 1 - Foundations/13. Messaging Strategy in Public Relations/07. Media Tours/Media Tours.mp418.21MB
  99. Track 1 - Foundations/13. Messaging Strategy in Public Relations/08. Larger Digital Media Strategy/Larger Digital Media Strategy.mp422.2MB
  100. Track 2 - Conversion Research/01. Conducting Conversion Research/02. The ResearchXL Model/01. Measuring the Effectiveness of a Testing Program.mp431.16MB
  101. Track 2 - Conversion Research/01. Conducting Conversion Research/02. The ResearchXL Model/2- What Kind of Data do We Need- from Peep Laja.mp441.81MB
  102. Track 2 - Conversion Research/01. Conducting Conversion Research/02. The ResearchXL Model/Step 1 Heuristic Analysis.mp420.73MB
  103. Track 2 - Conversion Research/01. Conducting Conversion Research/02. The ResearchXL Model/Step 2 Technical Analysis.mp414.23MB
  104. Track 2 - Conversion Research/01. Conducting Conversion Research/02. The ResearchXL Model/Step 3 Digital Analytics.mp421.28MB
  105. Track 2 - Conversion Research/01. Conducting Conversion Research/02. The ResearchXL Model/Step 4 Qualitative Research.mp435.65MB
  106. Track 2 - Conversion Research/01. Conducting Conversion Research/02. The ResearchXL Model/Step 5 User Testing.mp418.27MB
  107. Track 2 - Conversion Research/01. Conducting Conversion Research/02. The ResearchXL Model/Step 6 Mouse Tracking Analysis.mp429.78MB
  108. Track 2 - Conversion Research/01. Conducting Conversion Research/02. The ResearchXL Model/What to Do After Research.mp450.41MB
  109. Track 2 - Conversion Research/01. Conducting Conversion Research/06. Survey Design Theory/01. Why Conduct Surveys.mp433.52MB
  110. Track 2 - Conversion Research/01. Conducting Conversion Research/06. Survey Design Theory/02. Strategies for Survey Design.mp435.98MB
  111. Track 2 - Conversion Research/01. Conducting Conversion Research/06. Survey Design Theory/03. Common Mistakes in Survey Design.mp432.94MB
  112. Track 2 - Conversion Research/01. Conducting Conversion Research/06. Survey Design Theory/04. Conducting In-House Surveys.mp422.63MB
  113. Track 2 - Conversion Research/01. Conducting Conversion Research/06. Survey Design Theory/05. Cognitive Biases in Survey Design.mp417.72MB
  114. Track 2 - Conversion Research/01. Conducting Conversion Research/06. Survey Design Theory/06. Cognitive Biases on the User End.mp412.07MB
  115. Track 2 - Conversion Research/01. Conducting Conversion Research/06. Survey Design Theory/07. Using the Voice of the Customer.mp421.01MB
  116. Track 2 - Conversion Research/01. Conducting Conversion Research/07. Customer Surveys via Email/Customer Surveys via Email.mp484.33MB
  117. Track 2 - Conversion Research/01. Conducting Conversion Research/08. Talk to Customer Support/Talk to Customer Support.mp422.68MB
  118. Track 2 - Conversion Research/01. Conducting Conversion Research/09. Web & Exit Surveys/Web & Exit Surveys.mp439.08MB
  119. Track 2 - Conversion Research/01. Conducting Conversion Research/10. Live Chat Transcripts/Live Chat Transcripts.mp421.23MB
  120. Track 2 - Conversion Research/01. Conducting Conversion Research/14. Google Analytics Health Check/Google Analytics Health Check.mp4147.89MB
  121. Track 2 - Conversion Research/02. Intro to Digital Analytics/01. Averages and Segments/Averages and Segments.mp418MB
  122. Track 2 - Conversion Research/02. Intro to Digital Analytics/02. Analytics Fundamentals pt 1 What Do We Measure/Analytics Fundamentals pt 1 What Do We Measure.mp47.71MB
  123. Track 2 - Conversion Research/02. Intro to Digital Analytics/03. Analytics Fundamentals pt 2 How Much Data do We Collect/Analytics Fundamentals pt 2 How Much Data do We Collect.mp418.8MB
  124. Track 2 - Conversion Research/02. Intro to Digital Analytics/04. Finding Insights from Correlations/Finding Insights from Correlations.mp413.84MB
  125. Track 2 - Conversion Research/02. Intro to Digital Analytics/05. Key Metrics/Key Metrics.mp430.76MB
  126. Track 2 - Conversion Research/02. Intro to Digital Analytics/06. Google Analytics Hierarchy/Google Analytics Hierarchy.mp411.29MB
  127. Track 2 - Conversion Research/02. Intro to Digital Analytics/07. Types of Goals/Types of Goals.mp418.92MB
  128. Track 2 - Conversion Research/02. Intro to Digital Analytics/08. Realtime Reports/Realtime Reports.mp414.76MB
  129. Track 2 - Conversion Research/02. Intro to Digital Analytics/09. Why You Need a Tag Manager/Why You Need a Tag Manager.mp431.95MB
  130. Track 2 - Conversion Research/02. Intro to Digital Analytics/Introduction Video.mp413.13MB
  131. Track 2 - Conversion Research/03. Conducting an Analytics Audit/10. Channel Settings/Channel Settings.mp410.79MB
  132. Track 2 - Conversion Research/03. Conducting an Analytics Audit/11. Site Search/Site Search.mp413.01MB
  133. Track 2 - Conversion Research/04. Using Analytics to Find Conversion Opportunities/01. Getting Started Using Goals to Quantify Outcomes/Getting Started Using Goals to Quantify Outcomes.mp429.84MB
  134. Track 2 - Conversion Research/04. Using Analytics to Find Conversion Opportunities/02. Evaluating Traffic Quality/Evaluating Traffic Quality.mp424.66MB
  135. Track 2 - Conversion Research/04. Using Analytics to Find Conversion Opportunities/03. Event Tracking/Event Tracking.mp431.76MB
  136. Track 2 - Conversion Research/04. Using Analytics to Find Conversion Opportunities/04. Metrics that Matter (and Some that Don’t)/Metrics that Matter (and Some that Don’t).mp429.62MB
  137. Track 2 - Conversion Research/04. Using Analytics to Find Conversion Opportunities/05. Secondary Dimensions and Advanced Segments/Secondary Dimensions and Advanced Segments.mp424.45MB
  138. Track 2 - Conversion Research/04. Using Analytics to Find Conversion Opportunities/06. Spotting Conversion Opportunities/Spotting Conversion Opportunities.mp425.33MB
  139. Track 2 - Conversion Research/04. Using Analytics to Find Conversion Opportunities/07. Building Advanced Segments/Building Advanced Segments.mp434.01MB
  140. Track 2 - Conversion Research/04. Using Analytics to Find Conversion Opportunities/08. Custom Segments/Custom Segments.mp418.48MB
  141. Track 2 - Conversion Research/04. Using Analytics to Find Conversion Opportunities/09. Auditing your Analytics/Auditing your Analytics.mp424.77MB
  142. Track 2 - Conversion Research/04. Using Analytics to Find Conversion Opportunities/Introduction Video.mp49.99MB
  143. Track 2 - Conversion Research/Putting it all together.mp4150.84MB
  144. Track 3 - Testing/02. How to Run Tests/02. Wireframing/Wireframing.mp414.37MB
  145. Track 3 - Testing/04. Statistics Fundamentals for Testing/03. Confidence Intervals/Confidence Intervals.mp433.2MB
  146. Track 3 - Testing/04. Statistics Fundamentals for Testing/04. Statistical Significance and the P-Value/Statistical Significance and the P-Value.mp434.61MB
  147. Track 3 - Testing/04. Statistics Fundamentals for Testing/05. Statistical Power/Statistical Power.mp427.08MB
  148. Track 3 - Testing/04. Statistics Fundamentals for Testing/06. Sample Size and How to Calculate It/Sample Size and How to Calculate It.mp410.28MB
  149. Track 3 - Testing/04. Statistics Fundamentals for Testing/07. Statistics Trap 1 Regression to the Mean and Sampling Error/Statistics Trap 1 Regression to the Mean and Sampling Error.mp428.34MB
  150. Track 3 - Testing/04. Statistics Fundamentals for Testing/08. Statistics Trap 2 Too Many Variants/Statistics Trap 2 Too Many Variants.mp431.71MB
  151. Track 3 - Testing/04. Statistics Fundamentals for Testing/09. Statistics Trap 3 Click Rates and Conversion Rate/Statistics Trap 3 Click Rates and Conversion Rate.mp427.59MB
  152. Track 3 - Testing/04. Statistics Fundamentals for Testing/09. Statistics Trap 3 Click Rates and Conversion Rate/Statistics Trap 4 Frequentists vs Bayesian Test Procedures.mp442.2MB
  153. Track 4 - Optimization Strategies/01. Optimizing for B2B/01. What Makes Optimizing for B2B Different/What Makes Optimizing for B2B Different.mp418.09MB
  154. Track 4 - Optimization Strategies/01. Optimizing for B2B/02. Defining Goals in B2B Optimization/Defining Goals in B2B Optimization.mp435.07MB
  155. Track 4 - Optimization Strategies/01. Optimizing for B2B/03. Determining and Prioritizing Lead Type/Determining and Prioritizing Lead Type.mp440.2MB
  156. Track 4 - Optimization Strategies/01. Optimizing for B2B/04. Identifying & Optimizing for Personas/Identifying & Optimizing for Personas.mp428.53MB
  157. Track 4 - Optimization Strategies/01. Optimizing for B2B/05. Optimizing Calls-to-Action/Optimizing Calls-to-Action.mp457.02MB
  158. Track 4 - Optimization Strategies/01. Optimizing for B2B/06. Optimizing for Content/Optimizing for Content.mp429.14MB
  159. Track 4 - Optimization Strategies/01. Optimizing for B2B/07. Common Mistakes with Optimizing for B2B/Common Mistakes with Optimizing for B2B.mp425.11MB
  160. Track 4 - Optimization Strategies/01. Optimizing for B2B/intro.mp47.41MB
  161. Track 4 - Optimization Strategies/02. Customer Value Optimization/01. What is the Customer Value Optimization Model/What is the Customer Value Optimization Model.mp422.34MB
  162. Track 4 - Optimization Strategies/02. Customer Value Optimization/02. Step 1 Determine Market Fit/Step 1 Determine Market Fit.mp426.27MB
  163. Track 4 - Optimization Strategies/02. Customer Value Optimization/03. Step 2 Creating a Lead Magnet/Step 2 Creating a Lead Magnet.mp415.35MB
  164. Track 4 - Optimization Strategies/02. Customer Value Optimization/04. Examples of Lead Magnets/Examples of Lead Magnets.mp443.35MB
  165. Track 4 - Optimization Strategies/02. Customer Value Optimization/05. Step 3 Trip Wire/Step 3 Trip Wire.mp418.27MB
  166. Track 4 - Optimization Strategies/02. Customer Value Optimization/06. Examples of Trip Wires/Examples of Trip Wires.mp444.98MB
  167. Track 4 - Optimization Strategies/02. Customer Value Optimization/07. Step 4 Incorporating Profit Maximizers/Step 4 Incorporating Profit Maximizers.mp430.77MB
  168. Track 4 - Optimization Strategies/02. Customer Value Optimization/08. Step 5 The Return Path/Step 5 The Return Path.mp428.37MB
  169. Track 4 - Optimization Strategies/02. Customer Value Optimization/Introduction.mp49.53MB
  170. Track 4 - Optimization Strategies/03. Landing Page Optimization/03. Working with Long Form Sales Pages/Working with Long Form Sales Pages.mp4247.26MB
  171. Track 4 - Optimization Strategies/03. Landing Page Optimization/04. LPO Process/LPO Process.mp4114.7MB
  172. Track 4 - Optimization Strategies/04. Personalization/01. Personalization Webinar with Karl Wirth/Personalization Webinar with Karl Wirth.mp4209.01MB
  173. Track 4 - Optimization Strategies/04. Personalization/Intro.mp479.48MB
  174. Track 4 - Optimization Strategies/05. Creating a Segmentation Strategy/01. Why Care About Segmentation/Why Care About Segmentation.mp433.78MB
  175. Track 4 - Optimization Strategies/05. Creating a Segmentation Strategy/02. Case Study Introduction/Case Study Introduction.mp411.15MB
  176. Track 4 - Optimization Strategies/05. Creating a Segmentation Strategy/03. Different Types of Segments/Different Types of Segments.mp431MB
  177. Track 4 - Optimization Strategies/05. Creating a Segmentation Strategy/04. Tools & Setup/Tools & Setup.mp448.27MB
  178. Track 4 - Optimization Strategies/05. Creating a Segmentation Strategy/05. Case Study Analysis/Case Study Analysis.mp423.7MB
  179. Track 4 - Optimization Strategies/05. Creating a Segmentation Strategy/06. Case Study Visualization and Insights/Case Study Visualization and Insights.mp413.49MB
  180. Track 5 - Conversion Optimization Program Management/01. How to Design, Roll Out, & Scale an Optimization Program/01. Planning the Dream Team/Planning the Dream Team.mp436.57MB
  181. Track 5 - Conversion Optimization Program Management/01. How to Design, Roll Out, & Scale an Optimization Program/02. Hiring the Dream Team/Hiring the Dream Team.mp465.62MB
  182. Track 5 - Conversion Optimization Program Management/01. How to Design, Roll Out, & Scale an Optimization Program/03. Creating Program Goals/Creating Program Goals.mp433.91MB
  183. Track 5 - Conversion Optimization Program Management/01. How to Design, Roll Out, & Scale an Optimization Program/04. Understanding CRO Within your Industry/Understanding CRO Within your Industry.mp422.05MB
  184. Track 5 - Conversion Optimization Program Management/01. How to Design, Roll Out, & Scale an Optimization Program/05. Tips & Tricks for Early Success/Tips & Tricks for Early Success.mp446.61MB
  185. Track 5 - Conversion Optimization Program Management/01. How to Design, Roll Out, & Scale an Optimization Program/06. Tracking Success/Tracking Success.mp441.03MB
  186. Track 5 - Conversion Optimization Program Management/01. How to Design, Roll Out, & Scale an Optimization Program/07. Scaling & Growth/Scaling & Growth.mp458.27MB
  187. Track 5 - Conversion Optimization Program Management/01. How to Design, Roll Out, & Scale an Optimization Program/Intro.mp48.02MB
  188. Track 5 - Conversion Optimization Program Management/02. Evangelizing for Optimization in Enterprise/01. Overcoming Hurdles/Overcoming Hurdles.mp436.68MB
  189. Track 5 - Conversion Optimization Program Management/02. Evangelizing for Optimization in Enterprise/02. Correcting Misconceptions about CRO/Correcting Misconceptions about CRO.mp443.14MB
  190. Track 5 - Conversion Optimization Program Management/02. Evangelizing for Optimization in Enterprise/03. Building Energy & Interest/Building Energy & Interest.mp443.41MB
  191. Track 5 - Conversion Optimization Program Management/02. Evangelizing for Optimization in Enterprise/04. Campaigning for Budget/Campaigning for Budget.mp415.25MB
  192. Track 5 - Conversion Optimization Program Management/02. Evangelizing for Optimization in Enterprise/06. Spreading Knowledge/Spreading Knowledge.mp421.95MB
  193. Track 5 - Conversion Optimization Program Management/02. Evangelizing for Optimization in Enterprise/07. Importance of Inclusion/Importance of Inclusion.mp433.22MB
  194. Track 5 - Conversion Optimization Program Management/02. Evangelizing for Optimization in Enterprise/08. Communicating AB Test Results/Communicating AB Test Results.mp435.62MB
  195. Track 5 - Conversion Optimization Program Management/02. Evangelizing for Optimization in Enterprise/Intro.mp44.12MB
  196. Track 5 - Conversion Optimization Program Management/03. Building Your Optimization Technology Stack/01. Defining Goals/Defining Goals.mp414.22MB
  197. Track 5 - Conversion Optimization Program Management/03. Building Your Optimization Technology Stack/02. Getting the Budget/Getting the Budget.mp416.51MB
  198. Track 5 - Conversion Optimization Program Management/03. Building Your Optimization Technology Stack/03. Where to Spend First/Where to Spend First.mp435.73MB
  199. Track 5 - Conversion Optimization Program Management/03. Building Your Optimization Technology Stack/04. Mistakes When Buying Tools/Mistakes When Buying Tools.mp471.38MB
  200. Track 5 - Conversion Optimization Program Management/03. Building Your Optimization Technology Stack/05. Measuring Success/Measuring Success.mp416.78MB
  201. Track 5 - Conversion Optimization Program Management/03. Building Your Optimization Technology Stack/06. Crawl, Walk, Run/Crawl, Walk, Run.mp447.28MB
  202. Track 5 - Conversion Optimization Program Management/03. Building Your Optimization Technology Stack/07. Growth and Scaling/Growth and Scaling.mp423.04MB
  203. Track 5 - Conversion Optimization Program Management/03. Building Your Optimization Technology Stack/Intro.mp44.8MB
  204. Track 5 - Conversion Optimization Program Management/04. Optimize your Optimization Program/01. What Should We Measure/What Should We Measure.mp437.5MB
  205. Track 5 - Conversion Optimization Program Management/04. Optimize your Optimization Program/02. Tracking Inputs vs Outputs/Tracking Inputs vs Outputs.mp421.35MB
  206. Track 5 - Conversion Optimization Program Management/04. Optimize your Optimization Program/03. Measuring Quantity Testing Velocity/Measuring Quantity Testing Velocity.mp429.45MB
  207. Track 5 - Conversion Optimization Program Management/04. Optimize your Optimization Program/04. Measuring Quantity Testing Capacity/4 - testing capacity fixed from Peep Laja.mp47.2MB
  208. Track 5 - Conversion Optimization Program Management/04. Optimize your Optimization Program/05. Measuring Quantity Testing Coverage/Measuring Quantity Testing Coverage.mp418.09MB
  209. Track 5 - Conversion Optimization Program Management/04. Optimize your Optimization Program/06. Measuring Quality Win Rate/6-measuring test quality from Peep Laja.mp425.14MB
  210. Track 5 - Conversion Optimization Program Management/04. Optimize your Optimization Program/08. Annual Expected Value/Annual Expected Value.mp411.13MB
  211. Track 5 - Conversion Optimization Program Management/04. Optimize your Optimization Program/09. Getting Started & Scaling/Getting Started & Scaling.mp435.17MB
  212. Track 5 - Conversion Optimization Program Management/04. Optimize your Optimization Program/Intro.mp410.08MB
  213. Track 5 - Conversion Optimization Program Management/05. Managing and Selling CRO Projects/01. Proposals and Contracts/Proposals and Contracts.mp442.11MB
  214. Track 5 - Conversion Optimization Program Management/05. Managing and Selling CRO Projects/02. Expectation Management/Expectation Management.mp4116.69MB
  215. Track 5 - Conversion Optimization Program Management/05. Managing and Selling CRO Projects/03. Onboarding New Clients/Onboarding New Clients.mp447.85MB
  216. Track 5 - Conversion Optimization Program Management/05. Managing and Selling CRO Projects/04. Getting Clients for your CRO Business/Getting Clients for your CRO Business.mp4197.46MB
  217. Track 5 - Conversion Optimization Program Management/05. Managing and Selling CRO Projects/06. Lessons Learned from Running a CRO business/Lessons Learned from Running a CRO business.mp481.22MB
  218. Track 5 - Conversion Optimization Program Management/05. Managing and Selling CRO Projects/07. Clients with No Data/Clients with No Data.mp423MB
  219. Track 5 - Conversion Optimization Program Management/05. Managing and Selling CRO Projects/08. On-going Workflow for Testing/On-going Workflow for Testing.mp433.98MB
  220. Track 5 - Conversion Optimization Program Management/05. Managing and Selling CRO Projects/09. Pricing and Packaging Services/Pricing and Packaging Services.mp4194.56MB
  221. Track 5 - Conversion Optimization Program Management/05. Managing and Selling CRO Projects/10. Presenting Conversion Research Findings/Presenting Conversion Research Findings.mp433.05MB
  222. conversion XL 2016 Live/01. AB Testing Pitfalls Getting Numbers is Easy; Getting Numbers You Can Trust is Hard – Ronny Kohavi/AB Testing Pitfalls Getting Numbers is Easy; Getting Numbers You Can Trust is Hard – Ronny Kohavi.mp4339.19MB
  223. conversion XL 2016 Live/02. Fight Back Against Back – Rand Fishkin/Fight Back Against Back – Rand Fishkin.mp4422.7MB
  224. conversion XL 2016 Live/03. How to Give Your Data an Annual Checkup – Annie Cushing/How to Give Your Data an Annual Checkup – Annie Cushing.mp4341.94MB
  225. conversion XL 2016 Live/04. Hooked How to Build Habit-Forming Products – Nir Eyal/Hooked How to Build Habit-Forming Products – Nir Eyal.mp4463.58MB
  226. conversion XL 2016 Live/05. From WTF to Hell Yes How to Come Up With Copy That Persuades – Jen Havice/From WTF to Hell Yes How to Come Up With Copy That Persuades – Jen Havice.mp4169.79MB
  227. conversion XL 2016 Live/06. Optimizing Retention The Silent Killer and King of Growth – Brian Balfour/Optimizing Retention The Silent Killer and King of Growth – Brian Balfour.mp4319.6MB
  228. conversion XL 2016 Live/07. How To Present Your Testing Results to Get Results – Lea Pica/How To Present Your Testing Results to Get Results – Lea Pica.mp4451.8MB
  229. conversion XL 2016 Live/08. Social Proof Power Plays – Angie Schottmuller/Social Proof Power Plays – Angie Schottmuller.mp4440.63MB
  230. conversion XL 2016 Live/09. Motivational Chemistry and Susceptibility to Digital Persuasion – Brian Cugelman/Motivational Chemistry and Susceptibility to Digital Persuasion – Brian Cugelman.mp4403.28MB
  231. conversion XL 2016 Live/10. How to Create Landing Pages That Address the Emotional Needs of Customers – Talia Wolf/How to Create Landing Pages That Address the Emotional Needs of Customers – Talia Wolf.mp4338.69MB
  232. conversion XL 2016 Live/12. When, Why and How to Do Innovative Testing – Marie Polli/When, Why and How to Do Innovative Testing – Marie Polli.mp4171.31MB
  233. conversion XL 2016 Live/13. You Can’t Make This Stuff Up – Alex Harris/You Can’t Make This Stuff Up – Alex Harris.mp4136.74MB
  234. conversion XL 2016 Live/14. Growth Hacking BS Fixing Marketing One Truth at a Time – Morgan Brown/Growth Hacking BS Fixing Marketing One Truth at a Time – Morgan Brown.mp4364.93MB
  235. conversion XL 2016 Live/15. Neuro-persuasion Brain-based Strategies for Online Marketers – Roger Dooley/Neuro-persuasion Brain-based Strategies for Online Marketers – Roger Dooley.mp4394.29MB
  236. conversion XL 2016 Live/16. Joanna Wiebe, Jen Havice and Joel Klettke present Conversion Copywriting Panel/Joanna Wiebe, Jen Havice and Joel Klettke present Conversion Copywriting Panel.mp4440.48MB
  237. conversion XL 2016 Live/17. What to Test Next Prioritizing Your Tests – Pauline Marol & Josephine Foucher/What to Test Next Prioritizing Your Tests – Pauline Marol & Josephine Foucher.mp4333.22MB
  238. conversion XL 2016 Live/18. SaaS Optimization Effective Metrics, Process and Hacks – Stephen Pavlovich/SaaS Optimization Effective Metrics, Process and Hacks – Stephen Pavlovich.mp4417.76MB
  239. conversion XL 2016 Live/19. The Hardest Testing Questions Panel – Ton Wesseling, Claire Vo, Ronny Kohavi/The Hardest Testing Questions Panel – Ton Wesseling, Claire Vo, Ronny Kohavi.mp4279.09MB
  240. conversion XL 2016 Live/20. Beyond Test-by-Test Results CRO Metrics for Performance & Insight – Claire Vo/Beyond Test-by-Test Results CRO Metrics for Performance & Insight – Claire Vo.mp4303.23MB
  241. conversion XL 2016 Live/21. How to Boost Conversions with 11 Personalization – Karl Wirth/How to Boost Conversions with 11 Personalization – Karl Wirth.mp4341.45MB
  242. conversion XL 2016 Live/22. The Grand Unified Theory of Conversion Optimization – John Ekman/The Grand Unified Theory of Conversion Optimization – John Ekman.mp4412.18MB
  243. conversion XL 2016 Live/23. “Best Practices” or “Common Practices” Which Is It – Justin Rondeau/Thurs-7 Justin Rondeau-HD from Peep Laja.mp4184.28MB
  244. conversion XL 2016 Live/24. Using Urgency to Boost E-commerce Conversions – Viljo Vabrit/Thurs-8 Viljo Vabrit-HD from Peep Laja.mp4121.06MB
  245. conversion XL 2016 Live/25. Master Mobile – What We’ve Learned from Hundreds of Mobile Tests – Joel Harvey/Master Mobile – What We’ve Learned from Hundreds of Mobile Tests – Joel Harvey.mp4365.61MB
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