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Linkedin - Become a Social Media Advertising Specialist [AhLaN]

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Linkedin - Become a Social Media Advertising Specialist AhLaN

文件列表
  1. 01.Advertising Foundations/04-Working with Advertising Partners/01-The landscape of marketing providers.mp442.23MB
  2. 01.Advertising Foundations/01-Introduction/01-Advertising foundations.mp422.5MB
  3. 01.Advertising Foundations/02-The Basics of Advertising/01-The ad cycle.mp437.76MB
  4. 01.Advertising Foundations/02-The Basics of Advertising/02-Defining an audience.mp427.37MB
  5. 01.Advertising Foundations/02-The Basics of Advertising/03-Setting objectives.mp419.18MB
  6. 01.Advertising Foundations/02-The Basics of Advertising/04-Creating an advertising strategy.mp417.46MB
  7. 01.Advertising Foundations/02-The Basics of Advertising/05-Crafting an advertising message.mp436.12MB
  8. 01.Advertising Foundations/02-The Basics of Advertising/06-Producing an ad.mp439.81MB
  9. 01.Advertising Foundations/02-The Basics of Advertising/07-Placing an ad.mp438MB
  10. 01.Advertising Foundations/02-The Basics of Advertising/08-Writing a brief.mp429.81MB
  11. 01.Advertising Foundations/03-Creating a Minimum Viable Plan/01-Being where the customers are.mp439.35MB
  12. 01.Advertising Foundations/03-Creating a Minimum Viable Plan/02-Basic digital presence.mp434.48MB
  13. 01.Advertising Foundations/03-Creating a Minimum Viable Plan/03-Basic advertising presence.mp433.75MB
  14. 01.Advertising Foundations/03-Creating a Minimum Viable Plan/04-Mapping competitors.mp423.19MB
  15. 01.Advertising Foundations/03-Creating a Minimum Viable Plan/05-Basics of public relations.mp432.54MB
  16. 01.Advertising Foundations/03-Creating a Minimum Viable Plan/06-Content strategy.mp424.32MB
  17. 01.Advertising Foundations/04-Working with Advertising Partners/02-Research and strategy partners.mp430.73MB
  18. 01.Advertising Foundations/04-Working with Advertising Partners/03-Design creative and content partners.mp434.56MB
  19. 01.Advertising Foundations/04-Working with Advertising Partners/04-Production and digital development partners.mp425.66MB
  20. 01.Advertising Foundations/04-Working with Advertising Partners/05-Analytics and optimization partners.mp425.75MB
  21. 01.Advertising Foundations/05-Advertising in Larger Corporations/01-Working with an agency.mp429.25MB
  22. 01.Advertising Foundations/05-Advertising in Larger Corporations/02-Next steps.mp419.53MB
  23. 02.Writing Ad Copy/01-Introduction/01-Shaping your message.mp416.46MB
  24. 02.Writing Ad Copy/02-Rules of Ad Copy Writing/01-Writing for web readers.mp417.34MB
  25. 02.Writing Ad Copy/02-Rules of Ad Copy Writing/02-Keep content fresh.mp413.21MB
  26. 02.Writing Ad Copy/02-Rules of Ad Copy Writing/03-Language and tone.mp416.34MB
  27. 02.Writing Ad Copy/03-Ad Copy Goals/01-Micro vs macro goals.mp420.06MB
  28. 02.Writing Ad Copy/03-Ad Copy Goals/02-Acquisition goals.mp417.92MB
  29. 02.Writing Ad Copy/03-Ad Copy Goals/03-Retention goals.mp416.14MB
  30. 02.Writing Ad Copy/04-Writing Ad Copy for Different Media/01-Website ad copy.mp47.45MB
  31. 02.Writing Ad Copy/04-Writing Ad Copy for Different Media/02-Email ad copy.mp47.02MB
  32. 02.Writing Ad Copy/04-Writing Ad Copy for Different Media/03-Direct mail ad copy.mp46.43MB
  33. 02.Writing Ad Copy/04-Writing Ad Copy for Different Media/04-Social media ad copy.mp49.36MB
  34. 02.Writing Ad Copy/05-Understanding Your Audience/01-How psychology affects ad copy.mp410.55MB
  35. 02.Writing Ad Copy/05-Understanding Your Audience/02-Psychological triggers Priming.mp410.12MB
  36. 02.Writing Ad Copy/05-Understanding Your Audience/03-Psychological triggers Social proof.mp47.08MB
  37. 02.Writing Ad Copy/05-Understanding Your Audience/04-Psychological triggers Price.mp48.19MB
  38. 02.Writing Ad Copy/05-Understanding Your Audience/05-Loss aversion and the endowment effect.mp44.49MB
  39. 02.Writing Ad Copy/06-Personas and Tone/01-Customer personas.mp419.14MB
  40. 02.Writing Ad Copy/06-Personas and Tone/02-Why tone matters.mp46.57MB
  41. 02.Writing Ad Copy/07-Dos and Donts/01-Eliminate the passive voice.mp44.87MB
  42. 02.Writing Ad Copy/07-Dos and Donts/02-Write effective headlines.mp47.26MB
  43. 02.Writing Ad Copy/07-Dos and Donts/03-Master the call to action CTA.mp44.75MB
  44. 02.Writing Ad Copy/08-Conclusion/01-Ad copywriting resources.mp410MB
  45. 03.Advertising on YouTube/01-Introduction/01-Grab attention on YouTube.mp46.33MB
  46. 03.Advertising on YouTube/02-The Basics of YouTube Advertising/01-Discover the YouTube advertisement process.mp48.54MB
  47. 03.Advertising on YouTube/02-The Basics of YouTube Advertising/02-Access Google Ads.mp49.48MB
  48. 03.Advertising on YouTube/02-The Basics of YouTube Advertising/03-Tips for creating engaging YouTube video ads.mp46.81MB
  49. 03.Advertising on YouTube/02-The Basics of YouTube Advertising/04-Uploading your ad to YouTube.mp44.99MB
  50. 03.Advertising on YouTube/03-Creating a YouTube Video Ad/01-Create a new YouTube ad campaign.mp417.83MB
  51. 03.Advertising on YouTube/03-Creating a YouTube Video Ad/02-Create a new ad group for YouTube.mp423.77MB
  52. 03.Advertising on YouTube/03-Creating a YouTube Video Ad/03-Create a new ad for YouTube.mp412.93MB
  53. 03.Advertising on YouTube/03-Creating a YouTube Video Ad/04-Add payment info for YouTube ads.mp43.39MB
  54. 03.Advertising on YouTube/03-Creating a YouTube Video Ad/05-Manage currently running ads on YouTube.mp410.79MB
  55. 03.Advertising on YouTube/04-Reviewing Google Ads Analytics/01-Touring the overview page in Google Ads Analytics.mp411.78MB
  56. 03.Advertising on YouTube/04-Reviewing Google Ads Analytics/02-Create custom reports for Youtube ads.mp415.02MB
  57. 03.Advertising on YouTube/04-Reviewing Google Ads Analytics/03-Adjust YouTube ads based on analytics.mp45.46MB
  58. 03.Advertising on YouTube/05-Additional Considerations for YouTube Advertising/01-Linking a YouTube account.mp45.56MB
  59. 03.Advertising on YouTube/05-Additional Considerations for YouTube Advertising/02-Conversion tracking in Google Ads.mp416.95MB
  60. 03.Advertising on YouTube/06-Conclusion/01-Continue learning about advertising on YouTube.mp4227.26KB
  61. 04.Advertising on LinkedIn/01-Introduction/01-The value of LinkedIn ads.mp412.72MB
  62. 04.Advertising on LinkedIn/01-Introduction/02-Make Linkedin ads work for you.mp47MB
  63. 04.Advertising on LinkedIn/01-Introduction/03-Where LinkedIn ads fits in the digital marketing ecosystem.mp413.1MB
  64. 04.Advertising on LinkedIn/01-Introduction/04-Who should and shouldnt advertise on LinkedIn.mp412.42MB
  65. 04.Advertising on LinkedIn/02-Set Yourself Up for Success/01-Time to get started.mp410.54MB
  66. 04.Advertising on LinkedIn/02-Set Yourself Up for Success/02-Page access.mp47.21MB
  67. 04.Advertising on LinkedIn/02-Set Yourself Up for Success/03-Ads access.mp49.82MB
  68. 04.Advertising on LinkedIn/02-Set Yourself Up for Success/04-Install your Insight Tag.mp419.34MB
  69. 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/01-Idenfity advertising capabilities.mp45.78MB
  70. 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/02-Understand the advantages of ad units.mp411.45MB
  71. 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/03-Use Sponsored Content.mp44.59MB
  72. 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/04-Use text ads.mp44.68MB
  73. 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/05-Use dynamic ads.mp44.81MB
  74. 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/06-Use Sponsored Messaging.mp46.97MB
  75. 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/07-Video ads.mp45.16MB
  76. 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/08-Carousel ads.mp45.3MB
  77. 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/09-Lead generation forms.mp47.13MB
  78. 04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/10-Event ads.mp44.97MB
  79. 04.Advertising on LinkedIn/04-Preparing Your AMO/01-The three pillars of a social ads bring your AMO.mp45.51MB
  80. 04.Advertising on LinkedIn/04-Preparing Your AMO/02-Audience targeting.mp419.09MB
  81. 04.Advertising on LinkedIn/04-Preparing Your AMO/03-Create your message.mp424.04MB
  82. 04.Advertising on LinkedIn/04-Preparing Your AMO/04-Develop a persuasive offer.mp415.1MB
  83. 04.Advertising on LinkedIn/05-The Nitty-Gritty/01-Define your account structure.mp416.2MB
  84. 04.Advertising on LinkedIn/05-The Nitty-Gritty/02-Select objectives.mp416.68MB
  85. 04.Advertising on LinkedIn/05-The Nitty-Gritty/03-Targeting.mp417.03MB
  86. 04.Advertising on LinkedIn/05-The Nitty-Gritty/04-Bidding and budgeting strategy.mp415.36MB
  87. 04.Advertising on LinkedIn/05-The Nitty-Gritty/05-Retargeting strategy.mp418.89MB
  88. 04.Advertising on LinkedIn/05-The Nitty-Gritty/06-Set up retargeting.mp414.39MB
  89. 04.Advertising on LinkedIn/06-Making It Effective/01-Analytics tracking and attribution.mp416.73MB
  90. 04.Advertising on LinkedIn/06-Making It Effective/02-Reporting.mp433.42MB
  91. 04.Advertising on LinkedIn/06-Making It Effective/03-Benchmarking.mp419.95MB
  92. 04.Advertising on LinkedIn/06-Making It Effective/04-Analyze performance.mp420.64MB
  93. 04.Advertising on LinkedIn/07-Conclusion Get Launched/01-Next steps.mp46.38MB
  94. 05.Advertising on Instagram/01-Introduction/01-Leverage Instagram advertising for your business.mp46.92MB
  95. 05.Advertising on Instagram/02-Instagram Advertising Basics/01-Overview of advertising on Instagram.mp412.15MB
  96. 05.Advertising on Instagram/02-Instagram Advertising Basics/02-Create an Instagram professional account.mp410.16MB
  97. 05.Advertising on Instagram/02-Instagram Advertising Basics/03-Introduction to Facebook Ads Manager.mp411.55MB
  98. 05.Advertising on Instagram/03-Create Content to Advertise on Instagram/01-Instagram advertising placement options and specs.mp412.35MB
  99. 05.Advertising on Instagram/03-Create Content to Advertise on Instagram/02-Instagram ad design tools.mp43.62MB
  100. 05.Advertising on Instagram/03-Create Content to Advertise on Instagram/03-Tips for creating engaging content.mp44.02MB
  101. 05.Advertising on Instagram/04-Create Ads for Instagram/01-Create an Instagram ad campaign.mp411.14MB
  102. 05.Advertising on Instagram/04-Create Ads for Instagram/02-Create an ad set and configure placements.mp415.93MB
  103. 05.Advertising on Instagram/04-Create Ads for Instagram/03-Upload an ad creative for Instagram.mp417.94MB
  104. 05.Advertising on Instagram/04-Create Ads for Instagram/04-Create Instagram ads with saved audiences.mp414.89MB
  105. 05.Advertising on Instagram/04-Create Ads for Instagram/05-Advertising with Instant Experience.mp414.78MB
  106. 05.Advertising on Instagram/04-Create Ads for Instagram/06-Advertising with promoted posts.mp47.36MB
  107. 05.Advertising on Instagram/05-Review Instagram Advertising Analytics/01-Important metrics and concepts for Instagram ads.mp44.2MB
  108. 05.Advertising on Instagram/05-Review Instagram Advertising Analytics/02-Interpret data in Facebook Ads Manager.mp414.83MB
  109. 05.Advertising on Instagram/05-Review Instagram Advertising Analytics/03-Create custom reports for Facebook Ads Manager.mp414.97MB
  110. 05.Advertising on Instagram/05-Review Instagram Advertising Analytics/04-Adjustments based on ad performance.mp46.69MB
  111. 05.Advertising on Instagram/06-Conclusion/01-Additional resources for advertising on Instagram.mp42.41MB
  112. 06.Advertising on Twitter/01-Introduction/01-Reach your audience with Twitter Ads.mp411.63MB
  113. 06.Advertising on Twitter/02-Get Started Advertising on Twitter/01-An introduction to Twitter Ads.mp48.89MB
  114. 06.Advertising on Twitter/02-Get Started Advertising on Twitter/02-Twitter Ad campaign types.mp48.17MB
  115. 06.Advertising on Twitter/02-Get Started Advertising on Twitter/03-Basic advertising terminology.mp45.94MB
  116. 06.Advertising on Twitter/03-Prepare for Success/01-How to craft a powerful profile.mp415.37MB
  117. 06.Advertising on Twitter/03-Prepare for Success/02-Define and target your audience.mp47.14MB
  118. 06.Advertising on Twitter/04-Foundations of Twitter Ads/01-Set up your advertising account.mp48.93MB
  119. 06.Advertising on Twitter/04-Foundations of Twitter Ads/02-Navigate the interface.mp48.47MB
  120. 06.Advertising on Twitter/05-Basic Targeting Methods/01-Demographic targeting Geotargeting.mp46.66MB
  121. 06.Advertising on Twitter/05-Basic Targeting Methods/02-Keyword targeting.mp46.49MB
  122. 06.Advertising on Twitter/05-Basic Targeting Methods/03-Interest targeting.mp47.4MB
  123. 06.Advertising on Twitter/06-Advanced Targeting Methods/01-Tailored Audiences.mp48.99MB
  124. 06.Advertising on Twitter/06-Advanced Targeting Methods/02-Device-based targeting.mp44.66MB
  125. 06.Advertising on Twitter/06-Advanced Targeting Methods/03-Follower look-alike.mp46.81MB
  126. 06.Advertising on Twitter/07-Bidding Configuration/01-Set up budgets.mp44.73MB
  127. 06.Advertising on Twitter/07-Bidding Configuration/02-Decide on your bids.mp47.69MB
  128. 06.Advertising on Twitter/08-Create a Campaign/01-Set up a campaign.mp48.57MB
  129. 06.Advertising on Twitter/08-Create a Campaign/02-Set your bid and budget.mp411.67MB
  130. 06.Advertising on Twitter/08-Create a Campaign/03-Select your audience Targeting.mp413.26MB
  131. 06.Advertising on Twitter/08-Create a Campaign/04-Choose your creatives.mp414.3MB
  132. 06.Advertising on Twitter/08-Create a Campaign/05-Review your campaign.mp44.54MB
  133. 06.Advertising on Twitter/09-Managing Creative/01-Manage tweets.mp44.27MB
  134. 06.Advertising on Twitter/09-Managing Creative/02-Cards library.mp46.04MB
  135. 06.Advertising on Twitter/09-Managing Creative/03-Twitter Media Studio.mp48.98MB
  136. 06.Advertising on Twitter/10-Reviewing Your Analytics/01-Review your campaign reports.mp46.84MB
  137. 06.Advertising on Twitter/10-Reviewing Your Analytics/02-Tweet activity.mp49.02MB
  138. 06.Advertising on Twitter/10-Reviewing Your Analytics/03-Video activity.mp43.24MB
  139. 06.Advertising on Twitter/11-Conclusion/01-Next steps.mp45.02MB
  140. 07.Advertising on Facebook/01-Introduction/01-Getting started with Facebook advertising.mp44.34MB
  141. 07.Advertising on Facebook/01-Introduction/02-iOS changes every advertiser must know.mp46.01MB
  142. 07.Advertising on Facebook/02-Facebook Advertising Overview/01-Introduction to Facebook ads.mp46.76MB
  143. 07.Advertising on Facebook/02-Facebook Advertising Overview/02-Basic advertising terminology.mp44.59MB
  144. 07.Advertising on Facebook/02-Facebook Advertising Overview/03-How to use Facebook Ads Manager.mp46.15MB
  145. 07.Advertising on Facebook/03-How Facebook Ads Work/01-How to set up a Facebook advertising account.mp46.32MB
  146. 07.Advertising on Facebook/03-How Facebook Ads Work/02-Exploring the Facebook advertising structure.mp46.2MB
  147. 07.Advertising on Facebook/03-How Facebook Ads Work/03-How to choose a Facebook ad campaign objective.mp412.15MB
  148. 07.Advertising on Facebook/04-How to Create Facebook Ads/01-Choose a budget for your Facebook ads.mp414.93MB
  149. 07.Advertising on Facebook/04-How to Create Facebook Ads/02-Identify your primary audience for Facebook ads.mp411.4MB
  150. 07.Advertising on Facebook/04-How to Create Facebook Ads/03-Refine your audience with interest targeting in Facebook.mp414.04MB
  151. 07.Advertising on Facebook/04-How to Create Facebook Ads/04-Manage Facebook ad placements.mp417.2MB
  152. 07.Advertising on Facebook/04-How to Create Facebook Ads/05-Choose your Facebook ad creative.mp429.81MB
  153. 07.Advertising on Facebook/05-View Your Facebook Advertising Data/01-How to manage existing Facebook ads and campaigns.mp49.41MB
  154. 07.Advertising on Facebook/05-View Your Facebook Advertising Data/02-Understand your success metrics with Facebook ads.mp426.23MB
  155. 07.Advertising on Facebook/05-View Your Facebook Advertising Data/03-View your Facebook ads billing summary.mp46.55MB
  156. 07.Advertising on Facebook/06-Implement Best Practices for Advertising on Facebook/01-Tips for writing a great Facebook ad.mp415.82MB
  157. 07.Advertising on Facebook/06-Implement Best Practices for Advertising on Facebook/02-How to choose an effective image for your Facebook ad.mp48.59MB
  158. 07.Advertising on Facebook/06-Implement Best Practices for Advertising on Facebook/03-Improve the performance of your Facebook ads.mp47.03MB
  159. 07.Advertising on Facebook/06-Implement Best Practices for Advertising on Facebook/04-Key Facebook advertising policies.mp43.51MB
  160. 07.Advertising on Facebook/07-Conclusion/01-Next steps.mp43.3MB
  161. 08.Lead Generation: Multichannel PPC Strategy/01-Introduction/01-Introduction to developing a multichannel PPC strategy.mp42.34MB
  162. 08.Lead Generation: Multichannel PPC Strategy/02-Laying the Foundation for Your Lead Gen PPC Strategy/01-Defining goals for your lead generation PPC strategy.mp44.69MB
  163. 08.Lead Generation: Multichannel PPC Strategy/02-Laying the Foundation for Your Lead Gen PPC Strategy/02-Defining a target market for your lead generation PPC strategy.mp48.08MB
  164. 08.Lead Generation: Multichannel PPC Strategy/02-Laying the Foundation for Your Lead Gen PPC Strategy/03-Performing a competitive review to build your PPC strategy.mp47.45MB
  165. 08.Lead Generation: Multichannel PPC Strategy/03-Start Building Your Data Sources for Lead Generation/01-Audience resources and data for lead generation.mp46.17MB
  166. 08.Lead Generation: Multichannel PPC Strategy/03-Start Building Your Data Sources for Lead Generation/02-Begin building PPC audiences.mp46.41MB
  167. 08.Lead Generation: Multichannel PPC Strategy/03-Start Building Your Data Sources for Lead Generation/03-Content inventory to build your funnel.mp44.79MB
  168. 08.Lead Generation: Multichannel PPC Strategy/03-Start Building Your Data Sources for Lead Generation/04-Lead generation tracking Conversions and microconversions.mp46.47MB
  169. 08.Lead Generation: Multichannel PPC Strategy/04-Channel Selection for Your Lead Generation PPC Strategy/01-Identifying the value of top-of-funnel campaigns.mp44.71MB
  170. 08.Lead Generation: Multichannel PPC Strategy/04-Channel Selection for Your Lead Generation PPC Strategy/02-Comparing PPC platforms Targeting options.mp46.33MB
  171. 08.Lead Generation: Multichannel PPC Strategy/04-Channel Selection for Your Lead Generation PPC Strategy/03-Comparing PPC platforms Ad features.mp43.44MB
  172. 08.Lead Generation: Multichannel PPC Strategy/05-Lead Generation Targeting Strategies and Considerations/01-PPC strategy Lead generation for local businesses.mp44.66MB
  173. 08.Lead Generation: Multichannel PPC Strategy/05-Lead Generation Targeting Strategies and Considerations/02-PPC strategy Lead generation for international businesses.mp46.93MB
  174. 08.Lead Generation: Multichannel PPC Strategy/05-Lead Generation Targeting Strategies and Considerations/03-PPC strategy Lead generation for national businesses.mp44.62MB
  175. 08.Lead Generation: Multichannel PPC Strategy/06-Coordinating Cross-Channel Lead Generation Campaigns/01-Using audiences to align channels for lead generation.mp43.19MB
  176. 08.Lead Generation: Multichannel PPC Strategy/06-Coordinating Cross-Channel Lead Generation Campaigns/02-Quantifying view-through conversion value.mp46.48MB
  177. 08.Lead Generation: Multichannel PPC Strategy/07-Projecting Performance and Defining Budgets/01-Estimating and projecting PPC performance.mp44.6MB
  178. 08.Lead Generation: Multichannel PPC Strategy/07-Projecting Performance and Defining Budgets/02-Determining minimum viable PPC budgets per channel.mp44.24MB
  179. 08.Lead Generation: Multichannel PPC Strategy/07-Projecting Performance and Defining Budgets/03-Strategically allocating PPC budget.mp45.18MB
  180. 08.Lead Generation: Multichannel PPC Strategy/07-Projecting Performance and Defining Budgets/04-Planning a testing budget for PPC.mp43.31MB
  181. 08.Lead Generation: Multichannel PPC Strategy/08-Conclusion/01-Learn more about PPC.mp41.45MB
  182. 09.Advanced Facebook Advertising/01-Introduction/01-Learn how to master Facebook Ads.mp49.26MB
  183. 09.Advanced Facebook Advertising/01-Introduction/02-What you should know.mp44.41MB
  184. 09.Advanced Facebook Advertising/02-Effective Campaign Management/01-How the Facebook ad auctions work.mp412.01MB
  185. 09.Advanced Facebook Advertising/02-Effective Campaign Management/02-Control access with Facebook Business Manager.mp47.94MB
  186. 09.Advanced Facebook Advertising/02-Effective Campaign Management/03-How to audit a Facebook Ads account.mp425.08MB
  187. 09.Advanced Facebook Advertising/02-Effective Campaign Management/04-Custom audience lookalikes and retargeting strategy.mp47.31MB
  188. 09.Advanced Facebook Advertising/02-Effective Campaign Management/05-Manage ads in bulk with spreadsheets.mp410.06MB
  189. 09.Advanced Facebook Advertising/03-Creative Testing and Tactics/01-Creative testing framework Concept-theme-variant.mp49.84MB
  190. 09.Advanced Facebook Advertising/03-Creative Testing and Tactics/02-Interpreting Facebooks ad relevance diagnostics.mp48.5MB
  191. 09.Advanced Facebook Advertising/03-Creative Testing and Tactics/03-Using the auction Inspect tool to detect ad fatigue.mp410.33MB
  192. 09.Advanced Facebook Advertising/03-Creative Testing and Tactics/04-Split testing ad creative using Test and Learn.mp412.14MB
  193. 09.Advanced Facebook Advertising/03-Creative Testing and Tactics/05-Adapting creative to Instagram and other placements.mp46.09MB
  194. 09.Advanced Facebook Advertising/03-Creative Testing and Tactics/06-Setting up dynamic product ads for ecommerce.mp410.01MB
  195. 09.Advanced Facebook Advertising/03-Creative Testing and Tactics/07-Creative tactics to try in your campaigns.mp410.32MB
  196. 09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/01-Attribution incrementality and marketing mix modeling.mp417.29MB
  197. 09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/02-Reporting on click and view attribution windows.mp48.46MB
  198. 09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/03-Choosing the right event in the funnel for optimization.mp49.16MB
  199. 09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/04-Predicting diminishing marginal returns to ad spend.mp411.89MB
  200. 09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/05-Custom parameters in tracking templates.mp48.6MB
  201. 09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/06-Tracking server-side events with the Conversions API.mp410.62MB
  202. 09.Advanced Facebook Advertising/05-Automating Campaigns at Scale/01-Create ads programmatically via the Facebook Business API.mp415.21MB
  203. 09.Advanced Facebook Advertising/05-Automating Campaigns at Scale/02-Building custom reports using the Facebook Business API.mp411.84MB
  204. 09.Advanced Facebook Advertising/05-Automating Campaigns at Scale/03-Compare the tools for automating large-scale campaigns.mp46.62MB
  205. 09.Advanced Facebook Advertising/05-Automating Campaigns at Scale/04-Working with machine-generated creative MGC.mp45.92MB
  206. 09.Advanced Facebook Advertising/06-Conclusion/01-Continue learning advanced Facebook Ads.mp44.79MB
  207. 10.Programmatic Advertising Foundations/01-Introduction/01-What is programmatic advertising.mp48.16MB
  208. 10.Programmatic Advertising Foundations/01-Introduction/02-The scope of programmatic.mp47.81MB
  209. 10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/01-Where does data come from.mp47.22MB
  210. 10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/02-Data and behavioral targeting.mp46.8MB
  211. 10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/03-Programmatic advertising and first-party data.mp45.07MB
  212. 10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/04-Retarget in programmatic marketing.mp46.22MB
  213. 10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/05-Programmatic terms and concepts.mp46.68MB
  214. 10.Programmatic Advertising Foundations/03-The Programmatic Process/01-Programmatic and third-party data.mp46.33MB
  215. 10.Programmatic Advertising Foundations/03-The Programmatic Process/02-How publishers rely on programmatic ads.mp44.42MB
  216. 10.Programmatic Advertising Foundations/03-The Programmatic Process/03-Reach the right audience at the right time.mp45.62MB
  217. 10.Programmatic Advertising Foundations/03-The Programmatic Process/04-The data management platform.mp45.27MB
  218. 10.Programmatic Advertising Foundations/03-The Programmatic Process/05-How programmatic serves an ad.mp46.55MB
  219. 10.Programmatic Advertising Foundations/04-Audience Data Segmentation/01-Google and the programmatic market.mp45.36MB
  220. 10.Programmatic Advertising Foundations/04-Audience Data Segmentation/02-Target audiences based on behavior.mp45.3MB
  221. 10.Programmatic Advertising Foundations/04-Audience Data Segmentation/03-Target audiences based on location.mp43.9MB
  222. 10.Programmatic Advertising Foundations/04-Audience Data Segmentation/04-Target audiences based on content and context.mp43.87MB
  223. 10.Programmatic Advertising Foundations/04-Audience Data Segmentation/05-Life without cookies.mp46.36MB
  224. 10.Programmatic Advertising Foundations/04-Audience Data Segmentation/06-Programmatic pitfalls.mp47.07MB
  225. 10.Programmatic Advertising Foundations/05-Dealing with Ad Fraud/01-Encountering ad fraud in programmatic.mp47.85MB
  226. 10.Programmatic Advertising Foundations/05-Dealing with Ad Fraud/02-Implement basic fraud detection.mp48.56MB
  227. 10.Programmatic Advertising Foundations/06-Conclusion/01-Continue learning programmatic.mp42.33MB
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