CourseClub NET Lynda - Google AdWords Essential Training

1. 00 Introduction/01 Welcome.mov15.65MB
2. 00 Introduction/02 Getting the most from this course.mov17.63MB
3. 01 Getting to Know AdWords/01 Dissecting online advertising.mov35.97MB
4. 01 Getting to Know AdWords/02 Understanding pay-per-click advertising.mov37.09MB
5. 01 Getting to Know AdWords/03 Valuing the benefits of AdWords.mov44.36MB
6. 01 Getting to Know AdWords/04 Defining supported ad types.mov58.87MB
7. 01 Getting to Know AdWords/05 Learning terms and definitions.mov70.37MB
8. 01 Getting to Know AdWords/06 Knowing advertiser requirements.mov50.31MB
9. 02 Getting Started/01 Exploring where ads show up.mov60.59MB
10. 02 Getting Started/02 Understanding the structure.mov29.72MB
11. 02 Getting Started/03 Creating an account.mov3.6MB
12. 02 Getting Started/04 Choosing between billing options.mov4.58MB
13. 03 Navigating the AdWords Interface/01 Learning the interface.mov7.74MB
14. 03 Navigating the AdWords Interface/02 Exploring the My Account tab.mov4.3MB
15. 03 Navigating the AdWords Interface/03 Understanding the updates to the Billing tab.mov2.22MB
16. 04 Starting Your First Campaign/01 Organizing campaigns and ad groups in your account.mov62.22MB
17. 04 Starting Your First Campaign/02 Exploring the Campaigns tab.mov13.45MB
18. 04 Starting Your First Campaign/03 Creating a campaign using the default options.mov7.53MB
19. 05 Customizing Your Campaign Settings/01 Targeting by location and language.mov10.39MB
20. 05 Customizing Your Campaign Settings/02 Targeting different networks and devices.mov8.58MB
21. 05 Customizing Your Campaign Settings/03 Understanding bidding options and setting a budget.mov10.03MB
22. 05 Customizing Your Campaign Settings/04 Setting your delivery method.mov2.4MB
23. 05 Customizing Your Campaign Settings/05 Adding your business location.mov4.58MB
24. 05 Customizing Your Campaign Settings/06 Showing products from your Google Merchant Center.mov4.82MB
25. 05 Customizing Your Campaign Settings/07 Adding extension features to your text ads.mov6.93MB
26. 05 Customizing Your Campaign Settings/08 Setting dates and scheduling ads.mov6.6MB
27. 05 Customizing Your Campaign Settings/09 Defining ad delivery options.mov5.21MB
28. 05 Customizing Your Campaign Settings/10 Using demographic bidding.mov4.19MB
29. 06 Creating Your First Ad Group/01 Structuring ad groups in your campaign.mov46.15MB
30. 06 Creating Your First Ad Group/02 Creating text ads.mov5.95MB
31. 06 Creating Your First Ad Group/03 Creating image ads and using the display ad builder.mov10.08MB
32. 06 Creating Your First Ad Group/04 Understanding and creating mobile ads.mov5.2MB
33. 06 Creating Your First Ad Group/05 Adding keywords.mov6.73MB
34. 06 Creating Your First Ad Group/06 Bidding at the keyword and ad group levels.mov9.23MB
35. 07 Optimizing Your Ads/01 Learning rules and guidelines for great ads.mov83.3MB
36. 07 Optimizing Your Ads/02 Learning rules for image ads.mov19.24MB
37. 07 Optimizing Your Ads/03 Writing great ads.mov62.87MB
38. 07 Optimizing Your Ads/04 Using dynamic keyword insertion (DKI).mov55.27MB
39. 07 Optimizing Your Ads/05 Testing your ads with a split test.mov50.68MB
40. 08 Researching Keywords/01 Valuing keyword research.mov38.97MB
41. 08 Researching Keywords/02 Understanding keyword match types.mov69MB
42. 08 Researching Keywords/03 Including negative keywords.mov47.39MB
43. 08 Researching Keywords/04 Evaluating a keyword.mov78.41MB
44. 08 Researching Keywords/05 Using the Keyword tool.mov16.29MB
45. 08 Researching Keywords/06 Creating ad groups from keyword research.mov49.19MB
46. 09 Understanding the Auction and Quality Score/01 Understanding how the auction works.mov63.85MB
47. 09 Understanding the Auction and Quality Score/02 Understanding Quality Score.mov53.42MB
48. 09 Understanding the Auction and Quality Score/03 Identifying Quality Score issues.mov5.1MB
49. 09 Understanding the Auction and Quality Score/04 Addressing Quality Score issues.mov79.85MB
50. 10 Using the Google Display Network/01 Learning about the Google Display Network (GDN).mov44.34MB
51. 10 Using the Google Display Network/02 Evaluating your performance on the GDN.mov5.22MB
52. 10 Using the Google Display Network/03 Creating a placement-targeted campaign.mov7.16MB
53. 10 Using the Google Display Network/04 Understanding CPM bidding.mov38.71MB
54. 10 Using the Google Display Network/05 Using the Site and Category Exclusion feature.mov9.01MB
55. 10 Using the Google Display Network/06 Remarketing with audiences.mov10.23MB
56. 11 Tracking Ad Performance/01 Understanding conversion types.mov29.14MB
57. 11 Tracking Ad Performance/02 Understanding Conversion Tracking.mov33.68MB
58. 11 Tracking Ad Performance/03 Installing Conversion Tracking code.mov6.45MB
59. 11 Tracking Ad Performance/04 Learning the basics of AdWords reports.mov7.77MB
60. 11 Tracking Ad Performance/05 Integrating Google Analytics with AdWords.mov40.37MB
61. 11 Tracking Ad Performance/06 Importing Google Analytics goals.mov6.02MB
62. 12 Understanding Landing Pages/01 Keeping people from clicking the Back button.mov38.46MB
63. 12 Understanding Landing Pages/02 Understanding how landing pages affect Quality Score.mov35.4MB
64. 12 Understanding Landing Pages/03 Testing landing pages with Website Optimizer.mov34.17MB
65. 13 Optimizing for Traffic/01 Understanding reach and market share.mov32.2MB
66. 13 Optimizing for Traffic/02 Using the Traffic Estimator.mov5.82MB
67. 13 Optimizing for Traffic/03 Widening the net with keywords.mov48.61MB
68. 13 Optimizing for Traffic/04 Getting more clicks with bids.mov55.17MB
69. 14 Optimizing for Conversions/01 Defining your goals and measuring ROI.mov56.16MB
70. 14 Optimizing for Conversions/02 Understanding conversion metrics and using the Conversion Optimizer.mov12.96MB
71. 15 Working Offline with AdWords Editor/01 Understanding AdWords Editor.mov34.81MB
72. 15 Working Offline with AdWords Editor/02 Using AdWords Editor.mov21.75MB
73. 16 Troubleshooting/01 Using the Ad Preview and Diagnosis tool.mov3.15MB
74. 16 Troubleshooting/02 Diagnosing keyword problems.mov52.79MB
75. 17 Conclusion/Goodbye.mov22.59MB