~Get Your Files Here !/1 - Introduction/1 - Introduction.mp419.23MB
~Get Your Files Here !/2 - Demystifying the World of Advertising/2 - Key Definitions and Concepts part 1.mp4115.03MB
~Get Your Files Here !/2 - Demystifying the World of Advertising/3 - key definition and concepts part 2.mp460.51MB
~Get Your Files Here !/2 - Demystifying the World of Advertising/4 - A Brief History of Advertising.mp432.41MB
~Get Your Files Here !/2 - Demystifying the World of Advertising/5 - Types of Advertising.mp475.63MB
~Get Your Files Here !/2 - Demystifying the World of Advertising/6 - Advertising Goals and Objectives.mp427.02MB
~Get Your Files Here !/3 - Gaining a Deep Understanding of the Market and Audience/7 - Market Research and Competitor Analysis.mp415.11MB
~Get Your Files Here !/3 - Gaining a Deep Understanding of the Market and Audience/8 - Identifying and Segmenting Target Audiences.mp424.09MB
~Get Your Files Here !/3 - Gaining a Deep Understanding of the Market and Audience/9 - Understanding Consumer Behavior and Psychology.mp452.17MB
~Get Your Files Here !/4 - Branding The Heart of Advertising/10 - Brand Identity and Positioning.mp427.79MB
~Get Your Files Here !/4 - Branding The Heart of Advertising/11 - Brand Messaging and Voice.mp428.37MB
~Get Your Files Here !/4 - Branding The Heart of Advertising/12 - Brand Storytelling and Personality.mp463.92MB
~Get Your Files Here !/5 - Setting a Budget and Choosing Advertising Channels/13 - Advertising Budgeting Methods.mp437.68MB
~Get Your Files Here !/5 - Setting a Budget and Choosing Advertising Channels/14 - Selecting the Right Media for Advertising.mp433.68MB
~Get Your Files Here !/5 - Setting a Budget and Choosing Advertising Channels/15 - Advantages and Disadvantages of Each Advertising Channel.mp431.6MB
~Get Your Files Here !/6 - Creativity in Advertising Speaking the Language of Your Audience/16 - Generating Ideas and Creating Advertising Campaigns.mp426.25MB
~Get Your Files Here !/6 - Creativity in Advertising Speaking the Language of Your Audience/17 - Different Advertising Formats.mp410.92MB
~Get Your Files Here !/6 - Creativity in Advertising Speaking the Language of Your Audience/18 - Copywriting Principles and Writing Advertising Content.mp417.67MB
~Get Your Files Here !/7 - Measuring and Evaluating Results/19 - Key Performance Indicators KPIs.mp477.83MB
~Get Your Files Here !/7 - Measuring and Evaluating Results/20 - Advertising Campaign Analysis Tools.mp419.6MB
~Get Your Files Here !/7 - Measuring and Evaluating Results/21 - Continuous Optimization and Improvement.mp453.36MB