Tutorialsplanet NET Udemy - Modern Marketing with Seth Godin

1. 1. Introduction/1. What change are you trying to make.mp433.66MB
2. 1. Introduction/2. Who are you trying to change.mp4120.9MB
3. 1. Introduction/3. What promise are you making.mp434.67MB
4. 10. Wrapping up/1. Forward motion and impresarios, part 1.mp450.61MB
5. 10. Wrapping up/2. Forward motion part 2.mp438.04MB
6. 10. Wrapping up/3. Behavioral Economics.mp469.99MB
7. 11. More materials/1. (and) A case study.mp4151.45MB
8. 2. Empathy and positioning/1. Empathy is at the heart of marketing.mp466.25MB
9. 2. Empathy and positioning/2. Postioning (pat 1).mp459.71MB
10. 2. Empathy and positioning/3. Positioning (part 2).mp446.85MB
11. 2. Empathy and positioning/4. Positioning (part 3).mp489.15MB
12. 2. Empathy and positioning/5. Positioning example (chocolate).mp442.15MB
13. 3. Using a bigger canvas/1. What do people want.mp470.79MB
14. 3. Using a bigger canvas/2. Always Be Testing.mp440.74MB
15. 3. Using a bigger canvas/4. Market Research and its perils.mp4100.41MB
16. 4. Smallest Viable Market/1. Worldviews and personas.mp424.61MB
17. 4. Smallest Viable Market/2. Why don't people choose you.mp4126.84MB
18. 4. Smallest Viable Market/3. People like us (do things like this).mp434.05MB
19. 5. Tension, trust and forward motion/1. Trust and tension.mp439.66MB
20. 5. Tension, trust and forward motion/1.2 The Paper Chase (1973).mp413.07MB
21. 5. Tension, trust and forward motion/2. Status roles.mp465.84MB
22. 5. Tension, trust and forward motion/3. Dreams and desires.mp449.91MB
23. 5. Tension, trust and forward motion/4. What we want (and how we get it).mp450.1MB
24. 6. Plans, words and some tactics/1. The Modern Marketing Plan.mp439.16MB
25. 6. Plans, words and some tactics/2. What's a brand A logo.mp421.76MB
26. 7. Pricing and awareness/1. Pricing as a marketing tool.mp472.15MB
27. 7. Pricing and awareness/2. And what about 'free'.mp462MB
28. 7. Pricing and awareness/3. (Good) marketing doesn't cost anything.mp470.99MB
29. 8. Reciprocity and stories/1. Reciprocity.mp428.86MB
30. 8. Reciprocity and stories/2. Storytelling (part 1) A shorthand.mp435.12MB
31. 8. Reciprocity and stories/3. Storytelling (part 2) Symbols.mp458.91MB
32. 8. Reciprocity and stories/4. Storytelling (part 3) Reminders.mp441.43MB
33. 8. Reciprocity and stories/5. The Purple Cow.mp452.85MB
34. 9. MASTER CLASS A host of tactics and insights/1. PR vs. Publicity.mp463.75MB
35. 9. MASTER CLASS A host of tactics and insights/10. Mindfulness in marketing.mp463.52MB
36. 9. MASTER CLASS A host of tactics and insights/11. Brand or direct marketing.mp445.33MB
37. 9. MASTER CLASS A host of tactics and insights/12. Spending money on direct or brand.mp456.41MB
38. 9. MASTER CLASS A host of tactics and insights/13. Frequency.mp421.52MB
39. 9. MASTER CLASS A host of tactics and insights/14. Your elevator pitch.mp456.37MB
40. 9. MASTER CLASS A host of tactics and insights/15. Naming and semiotics.mp470.5MB
41. 9. MASTER CLASS A host of tactics and insights/2. Permission Marketing.mp461.83MB
42. 9. MASTER CLASS A host of tactics and insights/3. Tribes.mp468.1MB
43. 9. MASTER CLASS A host of tactics and insights/4. Inverting the first rule of Fight Club.mp427.54MB
44. 9. MASTER CLASS A host of tactics and insights/5. Unleashing the Ideavirus.mp488.98MB
45. 9. MASTER CLASS A host of tactics and insights/6. Rogers' Curve of Adoption.mp465.01MB
46. 9. MASTER CLASS A host of tactics and insights/7. Crossing the chasm (the flaw in Rogers' curve).mp447.45MB
47. 9. MASTER CLASS A host of tactics and insights/8. The Long Tail.mp465.45MB
48. 9. MASTER CLASS A host of tactics and insights/9. Understanding the funnel.mp461.85MB