AgencySavvy - Google Ads Fundamentals

1. 05-Structure & Settings/08-screenshare – the treeview explained step by step – AgencySavvy.mp4124.38MB
2. 01-Overview/01-What you’ll get from this course – AgencySavvy.mp431.16MB
3. 01-Overview/02-How can Google Ads help your business – AgencySavvy.mp431.76MB
4. 01-Overview/03-What is in this course- – AgencySavvy.mp439.6MB
5. 01-Overview/04-Start with your business goal – what can you afford to spend- – AgencySavvy.mp439.38MB
6. 01-Overview/05-Who are you & why did you create this course- – AgencySavvy.mp418.04MB
7. 01-Overview/06-screencast – grab your free worksheet here – AgencySavvy.mp46.6MB
8. 02-Messaging/01-What type of Ads should you use- – AgencySavvy.mp422.31MB
9. 02-Messaging/02-What’s your main offer- (you can add more later) – AgencySavvy.mp430.46MB
10. 02-Messaging/03-Ad components- Headlines, body & Calls to Action – AgencySavvy.mp441.92MB
11. 02-Messaging/04-Write an ad (or 2) for each ‘thing’ you sell – AgencySavvy.mp414.57MB
12. 03-Targeting/01-What is Targeting & Why do you need it- – AgencySavvy.mp431.92MB
13. 03-Targeting/02-What are the two main types of Targeting- – AgencySavvy.mp413.74MB
14. 03-Targeting/03-What are the two main types of Keyword- – AgencySavvy.mp431.29MB
15. 03-Targeting/04-How many keywords do you need- – AgencySavvy.mp423.19MB
16. 03-Targeting/05-Do you need fancy tools to find ‘hidden’ keywords- – AgencySavvy.mp417.74MB
17. 04-Bidding/01-What is a ‘Bid’ & why should you care- – AgencySavvy.mp456.84MB
18. 04-Bidding/02-What do CPM, CPC, CPA, CPL & ROAS mean- – AgencySavvy.mp431.93MB
19. 04-Bidding/03-How much should you spend- – AgencySavvy.mp465.24MB
20. 04-Bidding/04-Should you control Bids or let the Machine do it- – AgencySavvy.mp421.34MB
21. 04-Bidding/05-screencast – how to use the bidding calculator in your worksheet – AgencySavvy.mp414.55MB
22. 05-Structure & Settings/01-What is a campaign- – AgencySavvy.mp423.59MB
23. 05-Structure & Settings/02-What are the main controls you have- (network, location, budget) – AgencySavvy.mp440.68MB
24. 05-Structure & Settings/03-You’ll need to setup Billing before running ads – AgencySavvy.mp414.13MB
25. 05-Structure & Settings/04-Campaigns & Ad groups explained – AgencySavvy.mp447.15MB
26. 05-Structure & Settings/05-How many Ad groups do you need- – AgencySavvy.mp417.59MB
27. 05-Structure & Settings/06-Putting it all together – build your first campaign – AgencySavvy.mp449.43MB
28. 05-Structure & Settings/07-Screenshare – creating your first campaign – AgencySavvy.mp499.57MB
29. 06-Measurement and Data/01-The single biggest difference between Google & ‘branding’ – AgencySavvy.mp421.42MB
30. 06-Measurement and Data/02-Gut feel vs making decisions based on accurate data – AgencySavvy.mp422.28MB
31. 06-Measurement and Data/03-What should you track when starting out- – AgencySavvy.mp429.66MB
32. 06-Measurement and Data/04-What’s a “tracking pixel” and where do you put it- – AgencySavvy.mp424.04MB
33. 06-Measurement and Data/05-screencast – creating your first conversion – AgencySavvy.mp421.44MB
34. 06-Measurement and Data/06-New columns- Conversions, Cost_Conv, Conv Rate – AgencySavvy.mp420.25MB
35. 06-Measurement and Data/07-screencast – adding the conversion columns – AgencySavvy.mp412.36MB
36. 07-Optimisation/01-The Key to the whole game – AgencySavvy.mp419.64MB
37. 07-Optimisation/02-My Optimisation Framework AdAID™ – AgencySavvy.mp434.46MB
38. 07-Optimisation/03-Everything starts with a question – AgencySavvy.mp462.61MB
39. 07-Optimisation/04-Where to from here- (Mastery or Agency) – AgencySavvy.mp461.58MB