10. Negative Keywords - Your Greatest Ally/2. Using Broad, Phrase and Exact Match With Your Negative Keywords.mp463.6MB
10. Negative Keywords - Your Greatest Ally/3. Adding and Removing Negative Keywords and Negative Keyword Lists.mp447.23MB
11. Making Your Ads Unstoppable With Multiple Ad Extnesions/1. Introduction To Ad Extensions.mp474.05MB
11. Making Your Ads Unstoppable With Multiple Ad Extnesions/2. The Benefits Of Using Ad Extensions.mp498.68MB
11. Making Your Ads Unstoppable With Multiple Ad Extnesions/3. Different Types Of Ad Extensions and Best Practices.mp468.81MB
11. Making Your Ads Unstoppable With Multiple Ad Extnesions/4. Adding Sitelink Extensions.mp423.18MB
11. Making Your Ads Unstoppable With Multiple Ad Extnesions/5. Configuring Your Sitelink Extensions For The Best Results.mp420.36MB
11. Making Your Ads Unstoppable With Multiple Ad Extnesions/6. Adding Callout Extensions And Phone Extensions.mp413.04MB
12. Remarketing – Your Secret Weapon To Converting Like A Boss/1. The 5 Primary Forms Of Remarketing.mp4354.25MB
12. Remarketing – Your Secret Weapon To Converting Like A Boss/2. Realizing The Benefits And Importance Of Remarketing.mp4163.75MB
12. Remarketing – Your Secret Weapon To Converting Like A Boss/3. How To Create And Add Your Remarketing Tag.mp421.18MB
12. Remarketing – Your Secret Weapon To Converting Like A Boss/4. Creating Your First Remarketing Audience.mp423MB
12. Remarketing – Your Secret Weapon To Converting Like A Boss/5. Configuring Your Remarketing Campaign Settings.mp423.9MB
13. Keeping Track Of Profits With Conversion Tracking/1. Understanding The Basics Of Conversion Tracking.mp4304.69MB
13. Keeping Track Of Profits With Conversion Tracking/2. Exploring The Different Conversion Actions Visitors Take On Your Site.mp4305.23MB
13. Keeping Track Of Profits With Conversion Tracking/3. Setting Up Conversion Tracking For Form Submissions.mp433.46MB
13. Keeping Track Of Profits With Conversion Tracking/4. Generating And Installing Your Conversion Tracking Tag.mp419.61MB
13. Keeping Track Of Profits With Conversion Tracking/5. Understanding The Basics Of Phone Call Tracking.mp418.73MB
13. Keeping Track Of Profits With Conversion Tracking/6. Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data.mp422.45MB
14. Profitable Bidding Strategies/1. Return On Investment (ROI) vs. Return On Ad Spend (ROAS) Important Distinction.mp4328.08MB
14. Profitable Bidding Strategies/2. How To Mathematically Calculate ROI and ROAS.mp481.65MB
14. Profitable Bidding Strategies/3. Calculating Max CPC Bids From Your Conversion Rate And Conversion Value.mp4103.5MB
14. Profitable Bidding Strategies/4. Calculating Profitable Keyword Bids Based On Revenue Per Click.mp484.82MB
15. Using AdWords Scripts To Enhance Performance and Increase Optimization Speed/1. Introduction To AdWords Scripts - What Are Scripts.mp430.67MB
15. Using AdWords Scripts To Enhance Performance and Increase Optimization Speed/2. Bidding To Average Position AdWords Script Part 1.mp438.27MB
15. Using AdWords Scripts To Enhance Performance and Increase Optimization Speed/3. Bidding To Average Position AdWords Script Part 2.mp4200.94MB
16. Conclusion ... Goodbye For Now!/1. Conclusion.mp427.95MB
17. Bonus Material!/1. Part 1. Understanding Search Queries and What We Learn From Searcher Languagage.mp422.64MB
17. Bonus Material!/2. Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords.mp425.6MB
17. Bonus Material!/3. Part 3. Qualifying Your Ad Text and How To AB Split Test Your Ads.mp430.64MB
2. Creating and Setting Up Our First Google Ads Account/10. Setting and Configuring Languages.mp481.47MB
2. Creating and Setting Up Our First Google Ads Account/11. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads.mp4253.57MB
2. Creating and Setting Up Our First Google Ads Account/12. Finding Your Hourly Reports in the Google Ads Interface.mp4110.33MB
2. Creating and Setting Up Our First Google Ads Account/13. Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit.mp4113.4MB
2. Creating and Setting Up Our First Google Ads Account/14. Bidding Strategies Target Search Page Location.mp4111.33MB
2. Creating and Setting Up Our First Google Ads Account/15. Bidding Strategies Target ROAS.mp4214.29MB
2. Creating and Setting Up Our First Google Ads Account/16. Bidding Strategies Target CPA.mp499.75MB
2. Creating and Setting Up Our First Google Ads Account/17. Bidding Strategies Target Outranking Share.mp4154.43MB
2. Creating and Setting Up Our First Google Ads Account/18. Bidding Strategies Maximize Clicks.mp4111.85MB
2. Creating and Setting Up Our First Google Ads Account/19. Bidding Strategies Enhanced CPC Bidding.mp492.44MB
2. Creating and Setting Up Our First Google Ads Account/2. Creating Your Firs Gooogle Ads Account.mp4161.08MB
2. Creating and Setting Up Our First Google Ads Account/20. Bidding Strategies Manual CPC Bidding.mp492.69MB
2. Creating and Setting Up Our First Google Ads Account/21. Campaign Start and End Dates.mp431.9MB
2. Creating and Setting Up Our First Google Ads Account/22. Introduction to Dynamic Search Ads!.mp4157.47MB
2. Creating and Setting Up Our First Google Ads Account/23. Understanding Sitelink Extensions.mp4276.34MB
2. Creating and Setting Up Our First Google Ads Account/24. Callout Extensions.mp493.21MB
2. Creating and Setting Up Our First Google Ads Account/25. Call Extensions.mp4168.13MB
2. Creating and Setting Up Our First Google Ads Account/26. Structured Snippet Extensions.mp4111.8MB
2. Creating and Setting Up Our First Google Ads Account/27. App Extensions.mp448.87MB
2. Creating and Setting Up Our First Google Ads Account/28. Message Extensions.mp4176.76MB
2. Creating and Setting Up Our First Google Ads Account/29. Location Extensions.mp498.51MB
2. Creating and Setting Up Our First Google Ads Account/3. Understanding the Google Ads Account Hierarchy.mp4176.99MB
2. Creating and Setting Up Our First Google Ads Account/31. Promotion Extensions.mp4190.29MB
2. Creating and Setting Up Our First Google Ads Account/32. Price Extensions.mp4230.21MB
2. Creating and Setting Up Our First Google Ads Account/33. Understanding Ad Rotation Settings.mp490.03MB
2. Creating and Setting Up Our First Google Ads Account/34. The Basics of Ad Scheduling.mp4216.06MB
2. Creating and Setting Up Our First Google Ads Account/35. Understanding the Basics of Device Targeting.mp4308.52MB
2. Creating and Setting Up Our First Google Ads Account/36. Understanding Campaign URL Options.mp4149.65MB
2. Creating and Setting Up Our First Google Ads Account/4. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns.mp4423.83MB
2. Creating and Setting Up Our First Google Ads Account/5. Understanding Network Settings.mp4274.6MB
2. Creating and Setting Up Our First Google Ads Account/6. Understanding Location Targeting.mp4262.43MB
2. Creating and Setting Up Our First Google Ads Account/7. Configuring Location Targeting in Google Ads.mp4194.09MB
2. Creating and Setting Up Our First Google Ads Account/8. Viewing Location Reports in Google Ads.mp4281.97MB
2. Creating and Setting Up Our First Google Ads Account/9. Understanding Advanced Location Options.mp4304.87MB
3. Structuring Your Ad Groups Like A Professional/1. Ad Group Structure Basics and Organization.mp4262.47MB
3. Structuring Your Ad Groups Like A Professional/2. Ad Group Structure Ideas.mp4148.52MB
3. Structuring Your Ad Groups Like A Professional/3. Creating Our First Ad Group in Google Ads.mp4167.06MB
4. How To Write Killer Ads in Google Ads!/1. The Anatomy of Google Text Ads.mp4153.36MB
4. How To Write Killer Ads in Google Ads!/2. Compliance in Google Text Ads.mp4119.23MB
4. How To Write Killer Ads in Google Ads!/3. Requesting a Manual Review of Your Ads and Expediting the Process.mp445.58MB
4. How To Write Killer Ads in Google Ads!/4. Best Practices for Successful Text Ads.mp4294.92MB
4. How To Write Killer Ads in Google Ads!/5. Real Life Case Ad Copy Case Study Medical Equipment Company.mp4276.31MB
4. How To Write Killer Ads in Google Ads!/6. The BJ Fogg Behavioral Model.mp4339.32MB
4. How To Write Killer Ads in Google Ads!/7. Creating Our First Ad in Google Ads.mp4220.62MB
5. Setting Up Your AdWords Billing/1. Configuring Your Billing Details in Google Ads.mp4108.06MB
6. Keywords in Depth - The Heartbeat of Your Account/1. Keyword Basics Keywords vs Queries.mp4193.62MB
6. Keywords in Depth - The Heartbeat of Your Account/10. Keyword Match Types Negative Match.mp4255.29MB
6. Keywords in Depth - The Heartbeat of Your Account/11. Using the Search Term Report to Find Negative Keywords Part 1.mp4317.49MB
6. Keywords in Depth - The Heartbeat of Your Account/12. Using the Search Term Report to Find Negative Keywords Part 2.mp4363.99MB
6. Keywords in Depth - The Heartbeat of Your Account/13. Understanding Negative Keyword Lists.mp4257.16MB
6. Keywords in Depth - The Heartbeat of Your Account/14. Traffic Sculpting Negative Keywords at the Ad Group Level.mp4401.17MB
6. Keywords in Depth - The Heartbeat of Your Account/15. Adding Negative Keywords at The Ad Group Level.mp4188.61MB
6. Keywords in Depth - The Heartbeat of Your Account/16. Traffic Sculpting Using OPTMYZR.mp4156.32MB
6. Keywords in Depth - The Heartbeat of Your Account/17. Keyword Research Google Suggestions, Google Related Searches and Autocomplete.mp4296.97MB
6. Keywords in Depth - The Heartbeat of Your Account/18. Using Additional Research Tools to Get Negative Keyword Ideas.mp4243.34MB
6. Keywords in Depth - The Heartbeat of Your Account/19. Keyword Research Using the Google Keyword Planner 1.mp4406.34MB
6. Keywords in Depth - The Heartbeat of Your Account/2. The Basics of Keyword Research.mp4245.46MB
6. Keywords in Depth - The Heartbeat of Your Account/20. Keyword Research Using the Google Keyword Planner 2.mp4332.8MB
6. Keywords in Depth - The Heartbeat of Your Account/21. Keyword Research Downloading Keyword Ideas from the Google Keyword Planner.mp4315.37MB
6. Keywords in Depth - The Heartbeat of Your Account/22. Keyword Planning The 6 Main Ways People Communicate With Search Engines.mp4332.93MB
6. Keywords in Depth - The Heartbeat of Your Account/23. Keyword Planning Understanding the Buyer Funnel.mp4219.46MB
6. Keywords in Depth - The Heartbeat of Your Account/24. Keyword Planning What Keywords Can Teach Us About Buying Intent.mp4239.54MB
6. Keywords in Depth - The Heartbeat of Your Account/25. Keyword Planning Using SEM Rush to Get Volume and Cost Estimates.mp4383.22MB
6. Keywords in Depth - The Heartbeat of Your Account/26. Keyword Planning Using SEM Rush to Get Keyword Ideas from Your Competitors.mp4410.06MB
6. Keywords in Depth - The Heartbeat of Your Account/27. Keyword Planning Using Google Keyword Planner to Get Volume & Cost Estimates.mp4368.55MB
6. Keywords in Depth - The Heartbeat of Your Account/28. Keyword Organization Getting Keywords Into Excel & Understanding Keyword Themes.mp4337.59MB
6. Keywords in Depth - The Heartbeat of Your Account/29. Keyword Organization Formatting Keywords in Excel.mp4218.18MB
6. Keywords in Depth - The Heartbeat of Your Account/3. The Basics of Keyword Planning.mp4288.55MB
6. Keywords in Depth - The Heartbeat of Your Account/30. Keyword Organization Using Pivot Tables to Visualize Your Campaign Structure.mp4233.03MB
6. Keywords in Depth - The Heartbeat of Your Account/31. Keyword Organization Using Mergewords to Generate Keyword Lists.mp4276.02MB
6. Keywords in Depth - The Heartbeat of Your Account/32. Keyword Bidding Basics Setting Your Initial Max CPC Bids.mp4439.18MB
6. Keywords in Depth - The Heartbeat of Your Account/4. The Basics of Keyword Organization.mp4143.6MB
6. Keywords in Depth - The Heartbeat of Your Account/5. Understanding Keyword Match Types.mp4241.68MB
6. Keywords in Depth - The Heartbeat of Your Account/6. Keyword Match Types Broad Match.mp4190.99MB
6. Keywords in Depth - The Heartbeat of Your Account/7. Keyword Match Types Broad Match Modified.mp4129.65MB
6. Keywords in Depth - The Heartbeat of Your Account/8. Keyword Match Types Phrase Match.mp4133.77MB
6. Keywords in Depth - The Heartbeat of Your Account/9. Keyword Match Types Exact Match.mp4248.33MB
7. Account Structure - How To Structure Ad Groups Like A pro/1. Account Structure How To Create A New Ad Group Within Your Campaign.mp414.32MB
7. Account Structure - How To Structure Ad Groups Like A pro/2. Importing Your Keyword Lists From Excel Into Your New Ad Group.mp420.47MB
7. Account Structure - How To Structure Ad Groups Like A pro/3. Creating Multiple, Relevant Ads For Your New Ad Groups.mp433.25MB
7. Account Structure - How To Structure Ad Groups Like A pro/4. How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign.mp418.3MB
8. The Incredible Dynamics Of The AdWords Auction/1. Introduction To The AdWords Auction.mp4187.26MB
8. The Incredible Dynamics Of The AdWords Auction/2. Understanding Quality Score Click Through Rate And Ad Relevancy.mp436.93MB
8. The Incredible Dynamics Of The AdWords Auction/3. Understanding Quality Score Landing Page Quality.mp415.15MB
8. The Incredible Dynamics Of The AdWords Auction/4. Understanding Ad Rank and How It Is Calculated.mp425.38MB
8. The Incredible Dynamics Of The AdWords Auction/5. When You Could Ignore Low Quality Scores (and when you can't!).mp417.53MB
8. The Incredible Dynamics Of The AdWords Auction/6. Advanced Techniques Diagnosing Low Quality Score With Excel Pivot Tables (13).mp418.25MB
8. The Incredible Dynamics Of The AdWords Auction/7. Advanced Techniques Diagnosing Low Quality Score With Excel Pivot Tables (23).mp422.63MB
8. The Incredible Dynamics Of The AdWords Auction/8. Advanced Techniques Diagnosing Low Quality Score With Excel Pivot Tables (33).mp411.38MB
9. Expanding And Refining Your Campaigns/1. Navigating The AdWords Dashboard.mp426.28MB
9. Expanding And Refining Your Campaigns/2. How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns.mp427.69MB
9. Expanding And Refining Your Campaigns/3. Editing The Essential Campaign Settings.mp412.84MB
9. Expanding And Refining Your Campaigns/4. How To Create New Campaigns That Will Improve Your Results.mp427.42MB
9. Expanding And Refining Your Campaigns/5. How ToUse Your Website To Make The Best Campaigns Possible.mp434.25MB
9. Expanding And Refining Your Campaigns/6. How To Set Up Powerful Custom Schedules For Your Campaigns.mp425.82MB
9. Expanding And Refining Your Campaigns/7. Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules.mp424.32MB